Brandwave

Carr & Haslam vs The Car Distribution Group:Which is more popular?

In September 2026, The Car Distribution Group had more branded searches than Carr & Haslam among vehicle transport companies in New Zealand. The Car Distribution Group had about 1,760 branded searches, while Carr & Haslam had 720. The Car Distribution Group made up 25% of all vehicle transport company searches we track, and Carr & Haslam accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about vehicle transport companies, Carr & Haslam appeared in one of the five answers and The Car Distribution Group in none.

Among vehicle transport companies in New Zealand in September 2026

Who do people search for more?

The Car Distribution Group, about 2 searches for every 1 for Carr & Haslam

The Car Distribution Group 1.8K searchesCarr & Haslam 720 searches

Who does AI mention more?

Carr & Haslam, mentioned in 1 of 5 answers, The Car Distribution Group in 0

Carr & Haslam in 1 of 5The Car Distribution Group in 0 of 5

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Top vehicle transport companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carr & Haslam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Car Distribution Group did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASAP Car Transport1st
  2. Car Transport NZ Limited2nd
  3. Wise Move3rd
  4. Octane Logistics4th
  5. Carr & Haslam5th
  6. The Car Distribution Group–
  7. Auto Logistics–
  8. Dolphin Cartage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise Move5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASAP Car Transport5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Car Transport NZ Limited4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Octane Logistics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carr & Haslam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Car Distribution Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auto Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolphin Cartage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle transport companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Carr & Haslam or The Car Distribution Group more popular in search?

This chart shows how often people search Google for Carr & Haslam and The Car Distribution Group by name. Each line represents a brand's share of searches for all eight vehicle transport companies we track, month by month, from searches in New Zealand.

Carr & Haslam and The Car Distribution Group among vehicle transport companies in New Zealand, by month

Share of searches by month for The Car Distribution Group, Carr & Haslam. The figures are in the table below the chart.

View monthly share of searches table
MonthWise MoveThe Car Distribution GroupCar Transport NZ LimitedCarr & HaslamAuto LogisticsASAP Car TransportOctane LogisticsDolphin Cartage
Oct 202547.2%19.3%9.4%9.4%10.4%2.8%0.52%0.92%
Nov 202545.6%22.3%7.5%9.1%10%3.3%1.1%1.1%
Dec 202540.9%24.8%10.2%8.3%9.3%4.5%0.71%1.3%
Jan 202646%22%9.2%9.2%7.4%4.1%0.64%1.4%
Feb 202639.5%23.9%12%9.8%9.4%3.5%0.68%1.2%
Mar 202643%22.4%10.5%10.5%8.4%3.8%0.6%0.84%
Apr 202648.6%21.6%8%9.7%7.4%3.5%0.54%0.67%
May 202648.8%19.9%8%9.8%8.8%3.5%0.54%0.54%
Jun 202649.5%19.8%6.6%12.1%7.4%3.6%0.69%0.41%
Jul 202644.9%24.8%7.4%9.1%8.7%4%0.62%0.46%
Aug 202642.3%21%10.5%10.5%9.8%4.7%0.58%0.73%
Sep 202641.2%25%10.2%10.2%9.2%3%0.71%0.43%

How has the Carr & Haslam and The Car Distribution Group comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand vehicle transport companies in September 2026?

1 change

  1. In September 2026, The Car Distribution Group gained share of searches among vehicle transport companies in New Zealand, from 21% to 25%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Carr & Haslam’s and The Car Distribution Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carr & Haslam

2 branded search terms

  • carr & haslam
  • carr haslam

The Car Distribution Group

2 branded search terms

  • car distribution group
  • the car distribution group

How the Brand Demand Index is measured

Other head-to-heads among vehicle transport companies

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