Brandwave

Carr & Haslam vs Wise Move:Which is more popular?

In September 2026, Wise Move had more branded searches than Carr & Haslam among vehicle transport companies in New Zealand. Wise Move had about 2,900 branded searches, while Carr & Haslam had 720. Wise Move made up 41.2% of all vehicle transport company searches we track, and Carr & Haslam accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about vehicle transport companies, Wise Move appeared in all five answers and Carr & Haslam in one. Wise Move was mentioned before Carr & Haslam in every answer.

Among vehicle transport companies in New Zealand in September 2026

Who do people search for more?

Wise Move, about 4 searches for every 1 for Carr & Haslam

Wise Move 2.9K searchesCarr & Haslam 720 searches

Who does AI mention more?

Wise Move, mentioned in every answer we collected

Wise Move in 5 of 5Carr & Haslam in 1 of 5

Who does AI recommend more?

Wise Move, named ahead of Carr & Haslam in every answer

Wise Move first in 5Carr & Haslam never first

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Top vehicle transport companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise Move appeared in all five answers. Carr & Haslam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wise Move was listed before Carr & Haslam in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASAP Car Transport1st
  2. Car Transport NZ Limited2nd
  3. Wise Move3rd
  4. Octane Logistics4th
  5. Carr & Haslam5th
  6. The Car Distribution Group–
  7. Auto Logistics–
  8. Dolphin Cartage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise Move5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASAP Car Transport5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Car Transport NZ Limited4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Octane Logistics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carr & Haslam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Car Distribution Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auto Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolphin Cartage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle transport companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Carr & Haslam or Wise Move more popular in search?

This chart shows how often people search Google for Carr & Haslam and Wise Move by name. Each line represents a brand's share of searches for all eight vehicle transport companies we track, month by month, from searches in New Zealand.

Carr & Haslam and Wise Move among vehicle transport companies in New Zealand, by month

Share of searches by month for Wise Move, Carr & Haslam. The figures are in the table below the chart.

View monthly share of searches table
MonthWise MoveThe Car Distribution GroupCar Transport NZ LimitedCarr & HaslamAuto LogisticsASAP Car TransportOctane LogisticsDolphin Cartage
Oct 202547.2%19.3%9.4%9.4%10.4%2.8%0.52%0.92%
Nov 202545.6%22.3%7.5%9.1%10%3.3%1.1%1.1%
Dec 202540.9%24.8%10.2%8.3%9.3%4.5%0.71%1.3%
Jan 202646%22%9.2%9.2%7.4%4.1%0.64%1.4%
Feb 202639.5%23.9%12%9.8%9.4%3.5%0.68%1.2%
Mar 202643%22.4%10.5%10.5%8.4%3.8%0.6%0.84%
Apr 202648.6%21.6%8%9.7%7.4%3.5%0.54%0.67%
May 202648.8%19.9%8%9.8%8.8%3.5%0.54%0.54%
Jun 202649.5%19.8%6.6%12.1%7.4%3.6%0.69%0.41%
Jul 202644.9%24.8%7.4%9.1%8.7%4%0.62%0.46%
Aug 202642.3%21%10.5%10.5%9.8%4.7%0.58%0.73%
Sep 202641.2%25%10.2%10.2%9.2%3%0.71%0.43%

How has the Carr & Haslam and Wise Move comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand vehicle transport companies in September 2026?

1 change

  1. In September 2026, Wise Move lost share of searches among vehicle transport companies in New Zealand, from 42.3% to 41.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Carr & Haslam’s and Wise Move’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carr & Haslam

2 branded search terms

  • carr & haslam
  • carr haslam

Wise Move

1 branded search term

  • wise move

How the Brand Demand Index is measured

Other head-to-heads among vehicle transport companies

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