Brandwave

How popular isWise Move?

In September 2026, people searched for Wise Move by name about 2,900 times in New Zealand, a 19.4% decrease from the previous year. These searches made up 41.2% of all New Zealand vehicle transport company searches, placing Wise Move first out of eight companies. When we asked both ChatGPT and Google AI Overviews about vehicle transport companies, Wise Move appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Wise Move is the most searched of 8 competitors and the third most recommended in AI answers.

  1. Wise MoveShare of searches 41.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. The Car Distribution GroupShare of searches 25%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Car Transport NZ LimitedShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Carr & HaslamShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Auto LogisticsShare of searches 9.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top vehicle transport companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise Move appeared in all five answers. Wise Move is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASAP Car Transport1st
  2. Car Transport NZ Limited2nd
  3. Wise Move3rd
  4. Octane Logistics4th
  5. Carr & Haslam5th
  6. The Car Distribution Group–
  7. Auto Logistics–
  8. Dolphin Cartage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise Move5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASAP Car Transport5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Car Transport NZ Limited4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Octane Logistics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carr & Haslam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Car Distribution Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auto Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolphin Cartage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle transport companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which vehicle transport companies compete with Wise Move?

Wise Move against vehicle transport companies in New Zealand, by month

Share of searches by month for Wise Move, The Car Distribution Group, Car Transport NZ Limited, Carr & Haslam, Auto Logistics, ASAP Car Transport. The figures are in the table below the chart.

View monthly share of searches table
MonthWise MoveThe Car Distribution GroupCar Transport NZ LimitedCarr & HaslamAuto LogisticsASAP Car TransportOctane LogisticsDolphin Cartage
Oct 202547.2%19.3%9.4%9.4%10.4%2.8%0.52%0.92%
Nov 202545.6%22.3%7.5%9.1%10%3.3%1.1%1.1%
Dec 202540.9%24.8%10.2%8.3%9.3%4.5%0.71%1.3%
Jan 202646%22%9.2%9.2%7.4%4.1%0.64%1.4%
Feb 202639.5%23.9%12%9.8%9.4%3.5%0.68%1.2%
Mar 202643%22.4%10.5%10.5%8.4%3.8%0.6%0.84%
Apr 202648.6%21.6%8%9.7%7.4%3.5%0.54%0.67%
May 202648.8%19.9%8%9.8%8.8%3.5%0.54%0.54%
Jun 202649.5%19.8%6.6%12.1%7.4%3.6%0.69%0.41%
Jul 202644.9%24.8%7.4%9.1%8.7%4%0.62%0.46%
Aug 202642.3%21%10.5%10.5%9.8%4.7%0.58%0.73%
Sep 202641.2%25%10.2%10.2%9.2%3%0.71%0.43%

  1. 1.Wise Move

    41.2%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.The Car Distribution Group

    25%

    Held 2nd. 1.8K estimated branded searches, +22.2% vs prior month. Share +4 points.

  3. 3.Car Transport NZ Limited

    10.2%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Carr & Haslam

    10.2%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Auto Logistics

    9.2%

    Held 5th. 650 estimated branded searches, -3% vs prior month. Share -0.5 points.

  6. 6.ASAP Car Transport

    3%

    Held 6th. 210 estimated branded searches, -34.4% vs prior month. Share -1.7 points.

  7. 7.Octane Logistics

    0.71%

    Moved from 8th to 7th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

  8. 8.Dolphin Cartage

    0.43%

    Moved from 7th to 8th. 30 estimated branded searches, -40% vs prior month. Share -0.3 points.

Compare popularity between Wise Move and its closest rivals

Every comparison with Wise Move

6 comparisons

How has branded search demand for Wise Move changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wise Move in New Zealand fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Wise Move’s share of searches among vehicle transport companies in New Zealand decreased from 47.2% to 41.2%.
  • Across the 12 months ending September 2026, Wise Move’s share of searches among vehicle transport companies in New Zealand peaked at 49.5% in June 2026 and was lowest at 39.5% in February 2026.

How did search popularity change for New Zealand vehicle transport companies in September 2026?

6 changes

  1. In September 2026, The Car Distribution Group gained share of searches among vehicle transport companies in New Zealand, from 21% to 25%.

  2. In September 2026, ASAP Car Transport lost share of searches among vehicle transport companies in New Zealand, from 4.7% to 3%.

  3. In September 2026, Wise Move lost share of searches among vehicle transport companies in New Zealand, from 42.3% to 41.2%.

  4. In September 2026, Auto Logistics lost share of searches among vehicle transport companies in New Zealand, from 9.8% to 9.2%.

  5. In September 2026, Octane Logistics rose from 8th to 7th among vehicle transport companies in New Zealand.

  6. In September 2026, Dolphin Cartage fell from 7th to 8th among vehicle transport companies in New Zealand.

How are Wise Move’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wise Move’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wise move

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How the Brand Demand Index is measured

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