Brandwave

How popular isCarr & Haslam?

In September 2026, people searched for Carr & Haslam by name about 720 times in New Zealand, about the same as the previous year. These searches made up 10.2% of all New Zealand vehicle transport company searches, placing Carr & Haslam fourth out of eight companies. When we asked both ChatGPT and Google AI Overviews about vehicle transport companies, Carr & Haslam appeared in one of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Carr & Haslam is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Wise MoveShare of searches 41.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. The Car Distribution GroupShare of searches 25%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Car Transport NZ LimitedShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Carr & HaslamShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Auto LogisticsShare of searches 9.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top vehicle transport companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carr & Haslam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Carr & Haslam is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASAP Car Transport1st
  2. Car Transport NZ Limited2nd
  3. Wise Move3rd
  4. Octane Logistics4th
  5. Carr & Haslam5th
  6. The Car Distribution Group–
  7. Auto Logistics–
  8. Dolphin Cartage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise Move5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASAP Car Transport5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Car Transport NZ Limited4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Octane Logistics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carr & Haslam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Car Distribution Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auto Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolphin Cartage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle transport companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which vehicle transport companies compete with Carr & Haslam?

Carr & Haslam against vehicle transport companies in New Zealand, by month

Share of searches by month for Wise Move, The Car Distribution Group, Car Transport NZ Limited, Carr & Haslam, Auto Logistics, ASAP Car Transport. The figures are in the table below the chart.

View monthly share of searches table
MonthWise MoveThe Car Distribution GroupCar Transport NZ LimitedCarr & HaslamAuto LogisticsASAP Car TransportOctane LogisticsDolphin Cartage
Oct 202547.2%19.3%9.4%9.4%10.4%2.8%0.52%0.92%
Nov 202545.6%22.3%7.5%9.1%10%3.3%1.1%1.1%
Dec 202540.9%24.8%10.2%8.3%9.3%4.5%0.71%1.3%
Jan 202646%22%9.2%9.2%7.4%4.1%0.64%1.4%
Feb 202639.5%23.9%12%9.8%9.4%3.5%0.68%1.2%
Mar 202643%22.4%10.5%10.5%8.4%3.8%0.6%0.84%
Apr 202648.6%21.6%8%9.7%7.4%3.5%0.54%0.67%
May 202648.8%19.9%8%9.8%8.8%3.5%0.54%0.54%
Jun 202649.5%19.8%6.6%12.1%7.4%3.6%0.69%0.41%
Jul 202644.9%24.8%7.4%9.1%8.7%4%0.62%0.46%
Aug 202642.3%21%10.5%10.5%9.8%4.7%0.58%0.73%
Sep 202641.2%25%10.2%10.2%9.2%3%0.71%0.43%

  1. 1.Wise Move

    41.2%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.The Car Distribution Group

    25%

    Held 2nd. 1.8K estimated branded searches, +22.2% vs prior month. Share +4 points.

  3. 3.Car Transport NZ Limited

    10.2%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Carr & Haslam

    10.2%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Auto Logistics

    9.2%

    Held 5th. 650 estimated branded searches, -3% vs prior month. Share -0.5 points.

  6. 6.ASAP Car Transport

    3%

    Held 6th. 210 estimated branded searches, -34.4% vs prior month. Share -1.7 points.

  7. 7.Octane Logistics

    0.71%

    Moved from 8th to 7th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

  8. 8.Dolphin Cartage

    0.43%

    Moved from 7th to 8th. 30 estimated branded searches, -40% vs prior month. Share -0.3 points.

Compare popularity between Carr & Haslam and its closest rivals

Every comparison with Carr & Haslam

6 comparisons

How has branded search demand for Carr & Haslam changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Carr & Haslam in New Zealand held steady at 720.
  • Across the 12 months ending September 2026, Carr & Haslam’s share of searches among vehicle transport companies in New Zealand increased from 9.4% to 10.2%.
  • Across the 12 months ending September 2026, Carr & Haslam’s share of searches among vehicle transport companies in New Zealand peaked at 12.1% in June 2026 and was lowest at 8.3% in December 2025.
  • Across the 12 months ending September 2026, Carr & Haslam rose from 5th to 4th among vehicle transport companies in New Zealand.

How did search popularity change for New Zealand vehicle transport companies in September 2026?

6 changes

  1. In September 2026, The Car Distribution Group gained share of searches among vehicle transport companies in New Zealand, from 21% to 25%.

  2. In September 2026, ASAP Car Transport lost share of searches among vehicle transport companies in New Zealand, from 4.7% to 3%.

  3. In September 2026, Wise Move lost share of searches among vehicle transport companies in New Zealand, from 42.3% to 41.2%.

  4. In September 2026, Auto Logistics lost share of searches among vehicle transport companies in New Zealand, from 9.8% to 9.2%.

  5. In September 2026, Octane Logistics rose from 8th to 7th among vehicle transport companies in New Zealand.

  6. In September 2026, Dolphin Cartage fell from 7th to 8th among vehicle transport companies in New Zealand.

How are Carr & Haslam’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carr & Haslam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • carr & haslam
  • carr haslam

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