Brandwave

Auto Logistics vs Wise Move:Which is more popular?

In September 2026, Wise Move had more branded searches than Auto Logistics among vehicle transport companies in New Zealand. Wise Move had about 2,900 branded searches, while Auto Logistics had 650. Wise Move made up 41.2% of all vehicle transport company searches we track, and Auto Logistics accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about vehicle transport companies, Wise Move appeared in all five answers and Auto Logistics in none.

Among vehicle transport companies in New Zealand in September 2026

Who do people search for more?

Wise Move, about 4 searches for every 1 for Auto Logistics

Wise Move 2.9K searchesAuto Logistics 650 searches

Who does AI mention more?

Wise Move, mentioned in every answer we collected

Wise Move in 5 of 5Auto Logistics in 0 of 5

Who does AI recommend more?

Wise Move, the only one of the two named

Wise Move first in 5Auto Logistics never named

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Top vehicle transport companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise Move appeared in all five answers. Auto Logistics did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASAP Car Transport1st
  2. Car Transport NZ Limited2nd
  3. Wise Move3rd
  4. Octane Logistics4th
  5. Carr & Haslam5th
  6. The Car Distribution Group–
  7. Auto Logistics–
  8. Dolphin Cartage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise Move5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASAP Car Transport5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Car Transport NZ Limited4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Octane Logistics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carr & Haslam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Car Distribution Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auto Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolphin Cartage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle transport companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Auto Logistics or Wise Move more popular in search?

This chart shows how often people search Google for Auto Logistics and Wise Move by name. Each line represents a brand's share of searches for all eight vehicle transport companies we track, month by month, from searches in New Zealand.

Auto Logistics and Wise Move among vehicle transport companies in New Zealand, by month

Share of searches by month for Wise Move, Auto Logistics. The figures are in the table below the chart.

View monthly share of searches table
MonthWise MoveThe Car Distribution GroupCar Transport NZ LimitedCarr & HaslamAuto LogisticsASAP Car TransportOctane LogisticsDolphin Cartage
Oct 202547.2%19.3%9.4%9.4%10.4%2.8%0.52%0.92%
Nov 202545.6%22.3%7.5%9.1%10%3.3%1.1%1.1%
Dec 202540.9%24.8%10.2%8.3%9.3%4.5%0.71%1.3%
Jan 202646%22%9.2%9.2%7.4%4.1%0.64%1.4%
Feb 202639.5%23.9%12%9.8%9.4%3.5%0.68%1.2%
Mar 202643%22.4%10.5%10.5%8.4%3.8%0.6%0.84%
Apr 202648.6%21.6%8%9.7%7.4%3.5%0.54%0.67%
May 202648.8%19.9%8%9.8%8.8%3.5%0.54%0.54%
Jun 202649.5%19.8%6.6%12.1%7.4%3.6%0.69%0.41%
Jul 202644.9%24.8%7.4%9.1%8.7%4%0.62%0.46%
Aug 202642.3%21%10.5%10.5%9.8%4.7%0.58%0.73%
Sep 202641.2%25%10.2%10.2%9.2%3%0.71%0.43%

How has the Auto Logistics and Wise Move comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand vehicle transport companies in September 2026?

2 changes

  1. In September 2026, Wise Move lost share of searches among vehicle transport companies in New Zealand, from 42.3% to 41.2%.

  2. In September 2026, Auto Logistics lost share of searches among vehicle transport companies in New Zealand, from 9.8% to 9.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Auto Logistics’ and Wise Move’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auto Logistics

6 branded search terms

  • auto logistics
  • auto logistics company
  • auto logistics quote
  • autologistics
  • pts auto logistics
  • ptsl auto logistics

Wise Move

1 branded search term

  • wise move

How the Brand Demand Index is measured

Other head-to-heads among vehicle transport companies

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