Brandwave

Nobo vs Noirot:Which is more popular?

In September 2026, Nobo had more branded searches than Noirot among panel heater brands in New Zealand. Nobo had about 90 branded searches, while Noirot had 70. Nobo made up 0.87% of all panel heater brand searches we track, and Noirot accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about panel heater brands, Nobo appeared in three of the five answers and Noirot in two. Nobo and Noirot were each mentioned first in two of the four answers.

Among panel heater brands in New Zealand in September 2026

Who do people search for more?

Nobo, about 29% more searches than Noirot

Nobo 90 searchesNoirot 70 searches

Who does AI mention more?

Nobo, mentioned in 3 of 5 answers, Noirot in 2

Nobo in 3 of 5Noirot in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Nobo first in 2Noirot first in 2

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Top panel heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nobo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Noirot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nobo and Noirot were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldair1st
  2. De'Longhi2nd
  3. Noirot3rd
  4. Nobo4th
  5. Dimplex5th
  6. Rinnai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nobo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noirot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about panel heater brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Nobo or Noirot more popular in search?

This chart shows how often people search Google for Nobo and Noirot by name. Each line represents a brand's share of searches for all six panel heater brands we track, month by month, from searches in New Zealand.

Nobo and Noirot among panel heater brands in New Zealand, by month

Share of searches by month for Nobo, Noirot. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiRinnaiGoldairNoboNoirotDimplex
Oct 202550.5%37.8%9.5%1.2%0.45%0.56%
Nov 202554.1%29.9%15%0.75%0.11%0.11%
Dec 202558.8%25%14.6%1.2%0.22%0.22%
Jan 202654.1%30.7%13.4%1.2%0.34%0.23%
Feb 202646.1%41%11%1.3%0.45%0.11%
Mar 202647.9%38.5%11.2%1.5%0.73%0.21%
Apr 202653.5%31.7%11.5%1.6%1.6%0.09%
May 202653%33.6%10.6%1.4%1.1%0.16%
Jun 202651.7%35.7%9.9%1.2%1.4%0.08%
Jul 202651.5%35.5%10.3%1.1%1.6%0.08%
Aug 202656.2%34.3%7.7%0.89%0.89%0.08%
Sep 202655.9%34.8%7.7%0.87%0.68%0.1%

How has the Nobo and Noirot comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Noirot took it in June 2026, Nobo took it in September 2026.
  • Across the 12 months ending September 2026, Nobo’s share of searches among panel heater brands in New Zealand moved from 1.2% to 0.87%, and its estimated monthly branded searches moved from 110 to 90.
  • Across the 12 months ending September 2026, Noirot’s share of searches among panel heater brands in New Zealand moved from 0.45% to 0.68%, and its estimated monthly branded searches moved from 40 to 70.

How did search popularity change for New Zealand panel heater brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Noirot in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

  2. Estimated monthly branded searches for Nobo in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nobo’s and Noirot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nobo

1 branded search term

  • nobo

Noirot

1 branded search term

  • noirot

How the Brand Demand Index is measured

Other head-to-heads among panel heater brands

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