Nightwatch vs ProRankTracker:Which is more popular?
In September 2026, Nightwatch had more branded searches than ProRankTracker among SEO rank tracking platforms in New Zealand. Nightwatch had about 260 branded searches, while ProRankTracker had 0. Nightwatch made up 4.9% of all SEO rank tracking platform searches we track, and ProRankTracker accounted for 0%. When we asked ChatGPT and Google AI Overviews about SEO rank tracking platforms, Nightwatch appeared in two of the five answers and ProRankTracker in none.
Who do people search for more?
Nightwatch, the only one of the two with measured searches
Who does AI mention more?
Nightwatch, mentioned in 2 of 5 answers, ProRankTracker in 0
Who does AI recommend more?
Nightwatch, the only one of the two named
Follow Nightwatch vs ProRankTracker and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top SEO rank tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nightwatch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ProRankTracker did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SE Ranking1st
Ahrefs2nd
Semrush3rd
AccuRanker4th- Nightwatch5th
Wincher6th
ProRankTracker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AccuRanker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wincher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nightwatch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SEO rank tracking platforms
5 answers
Asked ChatGPT
“Which SEO rank tracking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best SEO rank tracking platforms in New Zealand?”
Asked ChatGPT
“What's the best SEO rank tracking platform in New Zealand for keyword rankings?”
Searched Google, AI Overview
“best rank tracker”
Searched Google, AI Overview
“track google rankings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Nightwatch or ProRankTracker more popular in search?
This chart shows how often people search Google for Nightwatch and ProRankTracker by name. Each line represents a brand's share of searches for all seven SEO rank tracking platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Nightwatch, ProRankTracker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Wincher | Ahrefs | Nightwatch | SE Ranking | AccuRanker | ProRankTracker |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 37.4% | 20.6% | 5% | 4.1% | 0.31% | 0.16% |
| Nov 2025 | 38.1% | 37.1% | 14.3% | 5.1% | 5.1% | 0.39% | 0% |
| Dec 2025 | 31.6% | 43.8% | 13.8% | 7.4% | 3.2% | 0.23% | 0% |
| Jan 2026 | 35.7% | 34.1% | 16.2% | 10.6% | 3.1% | 0.18% | 0.18% |
| Feb 2026 | 35.4% | 33.9% | 18% | 8.6% | 3.8% | 0.18% | 0.18% |
| Mar 2026 | 37.7% | 36.6% | 15.4% | 5.9% | 4% | 0.3% | 0.15% |
| Apr 2026 | 37.8% | 36.1% | 16.9% | 4.9% | 4% | 0.19% | 0.19% |
| May 2026 | 36.8% | 34.9% | 18.6% | 4.8% | 4.8% | 0.18% | 0% |
| Jun 2026 | 37.5% | 35.8% | 16.8% | 4.9% | 4.9% | 0.19% | 0% |
| Jul 2026 | 38.1% | 35.8% | 16.8% | 4.9% | 4% | 0.19% | 0.19% |
| Aug 2026 | 36.6% | 34.8% | 18.5% | 4.8% | 4.8% | 0.37% | 0.18% |
| Sep 2026 | 37.4% | 35.8% | 16.8% | 4.9% | 4.9% | 0.19% | 0% |
How has the Nightwatch and ProRankTracker comparison changed over the last 12 months?
3 findings
- Nightwatch was ahead of ProRankTracker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nightwatch’s share of searches among SEO rank tracking platforms in New Zealand moved from 5% to 4.9%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 12 months ending September 2026, ProRankTracker’s share of searches among SEO rank tracking platforms in New Zealand moved from 0.16% to 0%, and its estimated monthly branded searches moved from 10 to 0.
How did search popularity change for New Zealand SEO rank tracking platforms in September 2026?
2 changes
Estimated monthly branded searches for ProRankTracker in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for Nightwatch in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nightwatch’s and ProRankTracker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nightwatch
1 branded search term
- nightwatch
ProRankTracker
1 branded search term
- proranktracker
Other head-to-heads among SEO rank tracking platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.