Nextstep Accountants vs Rodgers & Co:Which is more popular by branded search in New Zealand?
In August 2026, Rodgers & Co had more branded searches than Nextstep Accountants among christchurch accounting firms in New Zealand. Rodgers & Co was estimated to have 210 branded searches compared to Nextstep Accountants’ 40, and held a 6.4% Share of Search versus Nextstep Accountants’ 1.2%.
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Which is more popular in search, Nextstep Accountants or Rodgers & Co?
Compare Christchurch accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rodgers & Co, Nextstep Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | Sidekick | Rodgers & Co | Nextstep Accountants |
|---|---|---|---|---|
| Oct 2025 | 78.8% | 15% | 5.3% | 0.94% |
| Nov 2025 | 76.8% | 16.4% | 5.8% | 1% |
| Dec 2025 | 78.3% | 12.7% | 7.7% | 1.4% |
| Jan 2026 | 82.3% | 11.4% | 5.7% | 0.67% |
| Feb 2026 | 81.8% | 11.7% | 5.5% | 0.98% |
| Mar 2026 | 82% | 11.1% | 5.6% | 1.3% |
| Apr 2026 | 81.8% | 12.5% | 4.8% | 0.85% |
| May 2026 | 79.9% | 11.8% | 6.2% | 2.1% |
| Jun 2026 | 83.3% | 10.9% | 4.4% | 1.3% |
| Jul 2026 | 82.1% | 11.3% | 5.6% | 1% |
| Aug 2026 | 82.1% | 10.3% | 6.4% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Nextstep Accountants and Rodgers & Co comparison changed over the last 12 months?
3 findings
- Rodgers & Co was ahead of Nextstep Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nextstep Accountants’ estimated Share of Search among christchurch accounting firms in New Zealand moved from 0.94% to 1.2%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Rodgers & Co’s estimated Share of Search among christchurch accounting firms in New Zealand moved from 5.3% to 6.4%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand christchurch accounting firms in August 2026?
2 changes
In August 2026, Rodgers & Co gained estimated Share of Search among christchurch accounting firms in New Zealand, from 5.6% to 6.4%.
Estimated monthly branded searches for Nextstep Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nextstep Accountants’ and Rodgers & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nextstep Accountants
2 branded search terms
- next step accounting
- nextstep accounting
Rodgers & Co
2 branded search terms
- rodgers & co
- rodgers and co
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