Brandwave

Natural Funerals vs State of Grace Funerals:Which is more popular?

In September 2026, State of Grace Funerals had more branded searches than Natural Funerals among Auckland funeral directors in New Zealand. State of Grace Funerals had about 320 branded searches, while Natural Funerals had 40. State of Grace Funerals made up 5% of all Auckland funeral director searches we track, and Natural Funerals accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about Auckland funeral directors, State of Grace Funerals appeared in two of the three answers and Natural Funerals in none.

Among Auckland funeral directors in New Zealand in September 2026

Who do people search for more?

State of Grace Funerals, about 8 searches for every 1 for Natural Funerals

State of Grace Funerals 320 searchesNatural Funerals 40 searches

Who does AI mention more?

State of Grace Funerals, mentioned in 2 of 3 answers, Natural Funerals in 0

State of Grace Funerals in 2 of 3Natural Funerals in 0 of 3

Who does AI recommend more?

State of Grace Funerals, the only one of the two named

State of Grace Funerals first in 2Natural Funerals never named

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Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, State of Grace Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Natural Funerals did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Natural Funerals or State of Grace Funerals more popular in search?

This chart shows how often people search Google for Natural Funerals and State of Grace Funerals by name. Each line represents a brand's share of searches for all ten Auckland funeral directors we track, month by month, from searches in New Zealand.

Natural Funerals and State of Grace Funerals among Auckland funeral directors in New Zealand, by month

Share of searches by month for State of Grace Funerals, Natural Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDavis FuneralsDil's Funeral ServicesWindsor FuneralsAroha FuneralsSibunsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Oct 202540%12%9.8%12.6%4.4%9.8%7.8%2.9%0.41%0.41%
Nov 202540.4%12%9.8%10.2%4.3%9.8%8.7%3.5%0.83%0.33%
Dec 202535.4%13.4%10.9%13.7%5.9%7.2%9.1%3.2%0.93%0.19%
Jan 202630.7%11.2%11.2%19.7%7.4%9.1%5.7%4%0.76%0.19%
Feb 202638.5%9.4%14%14.5%5.1%9.4%4.8%3.3%0.48%0.48%
Mar 202643%10.6%7.1%13.5%8.7%7.1%5.9%3.1%0.74%0.29%
Apr 202645.1%11.1%7.4%11.5%4.9%9.1%6.8%3.2%0.62%0.31%
May 202650%8.1%9.9%7%4.4%8.1%7.5%3.6%0.97%0.28%
Jun 202636.9%13.5%11%7.8%9%7.3%7.5%6%0.61%0.46%
Jul 202645.6%9.2%9.2%12%5%6.1%7.7%4.1%0.78%0.31%
Aug 202648.4%9.6%7.9%8.5%6.4%7.9%6.5%3.5%0.93%0.4%
Sep 202645.7%11.2%9.2%8.1%7.5%6.1%5.5%5%1.1%0.62%

How has the Natural Funerals and State of Grace Funerals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland funeral directors in September 2026?

2 changes

  1. In September 2026, State of Grace Funerals gained share of searches among Auckland funeral directors in New Zealand, from 3.5% to 5%.

  2. Estimated monthly branded searches for Natural Funerals in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Natural Funerals’ and State of Grace Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Natural Funerals

1 branded search term

  • natural funerals

State of Grace Funerals

1 branded search term

  • state of grace funerals

How the Brand Demand Index is measured

Other head-to-heads among Auckland funeral directors

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