Brandwave

Nardi vs Trade Tested:Which is more popular?

In September 2026, Trade Tested had more branded searches than Nardi among outdoor furniture brands in New Zealand. Trade Tested had about 32,500 branded searches, while Nardi had 120. Trade Tested made up 4.1% of all outdoor furniture brand searches we track, and Nardi accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, Trade Tested appeared in two of the four answers and Nardi in none.

Among outdoor furniture brands in New Zealand in September 2026

Who do people search for more?

Trade Tested, about 271 searches for every 1 for Nardi

Trade Tested 32.5K searchesNardi 120 searches

Who does AI mention more?

Trade Tested, mentioned in 2 of 4 answers, Nardi in 0

Trade Tested in 2 of 4Nardi in 0 of 4

Who does AI recommend more?

Trade Tested, the only one of the two named

Trade Tested first in 2Nardi never named

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Trade Tested was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Nardi did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DEVON1st
  2. Design Warehouse2nd
  3. Outside Space3rd
  4. Freedom Furniture4th
  5. Danske Møbler5th
  6. Trade Tested6th
  7. Bunnings7th
  8. Sunbrella8th
  9. Mitre 109th
  10. +1 more
  11. Nardi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Freedom Furniture3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Design Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DEVON3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outside Space3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Danske Møbler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tested2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bunnings1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitre 101 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbrella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nardi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about outdoor furniture brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Nardi or Trade Tested more popular in search?

This chart shows how often people search Google for Nardi and Trade Tested by name. Each line represents a brand's share of searches for all 11 outdoor furniture brands we track, month by month, from searches in New Zealand.

Nardi and Trade Tested among outdoor furniture brands in New Zealand, by month

Share of searches by month for Trade Tested, Nardi. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsMitre 10Trade TestedFreedom FurnitureDesign WarehouseKeterDEVONOutside SpaceSunbrellaNardiDanske Møbler
Oct 202545.8%45.8%4.6%3.4%0.29%0.09%0.07%0.03%0.01%0.02%<0.01%
Nov 202545.6%45.6%5.5%2.7%0.3%0.1%0.09%0.05%0.03%0.02%<0.01%
Dec 202545.4%45.4%5.4%3.3%0.24%0.08%0.07%0.03%0.02%0.01%0%
Jan 202645%45%5.5%4.1%0.19%0.1%0.08%0.03%0.02%0.02%0%
Feb 202646.1%46.1%4.7%2.8%0.2%0.08%0.05%0.03%0.02%0.02%<0.01%
Mar 202645.8%45.8%4.7%3.4%0.24%0.08%0.05%0.02%0.01%0.02%<0.01%
Apr 202645.4%45.4%4.7%4.1%0.2%0.08%0.04%0.02%0.02%0.01%<0.01%
May 202645.8%45.8%3.9%4.1%0.24%0.08%0.04%0.01%0.02%0.01%<0.01%
Jun 202650.4%41.2%3.5%4.5%0.22%0.07%0.04%0.02%0.02%0.01%<0.01%
Jul 202650.8%41.5%3.6%3.7%0.26%0.08%0.03%0.02%<0.01%0.02%<0.01%
Aug 202646.4%46.4%3.4%3.4%0.24%0.08%0.05%0.02%0.02%0.02%<0.01%
Sep 202646%46%4.1%3.4%0.3%0.1%0.07%0.03%0.02%0.02%<0.01%

How has the Nardi and Trade Tested comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor furniture brands in September 2026?

2 changes

  1. In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches.

  2. Estimated monthly branded searches for Nardi in New Zealand fell 40% over 12 measured months, from 200 to 120 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Nardi’s and Trade Tested’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nardi

2 branded search terms

  • nardi
  • nardi outdoor furniture

Trade Tested

2 branded search terms

  • trade tested
  • tradetested

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture brands

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