Nadia Lim vs VJ Cooks:Which is more popular?
In September 2026, VJ Cooks had more branded searches than Nadia Lim among recipe websites in New Zealand. VJ Cooks had about 18,100 branded searches, while Nadia Lim had 3,170. VJ Cooks made up 36.5% of all recipe website searches we track, and Nadia Lim accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about recipe websites, Nadia Lim and VJ Cooks each appeared in two of the five answers. Nadia Lim was mentioned before VJ Cooks in two out of three answers.
Who do people search for more?
VJ Cooks, about 6 searches for every 1 for Nadia Lim
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Nadia Lim, named ahead of VJ Cooks in 2 of 3 answers
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Top recipe websites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nadia Lim and VJ Cooks were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nadia Lim was listed before VJ Cooks in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Recipe Tin Eats4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Chelsea Winter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VJ Cooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nadia Lim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edmonds Cooking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Food in a Minute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allrecipes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BBC Good Food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
taste.com.au0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe websites
5 answers
Asked ChatGPT
“Which recipe website should I use in New Zealand?”
Asked ChatGPT
“What are the best recipe websites in New Zealand?”
Asked ChatGPT
“What's the best recipe website in New Zealand for everyday dinners?”
Searched Google, AI Overview
“easy dinner recipes nz”
Searched Google, AI Overview
“weeknight dinner ideas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Nadia Lim or VJ Cooks more popular in search?
This chart shows how often people search Google for Nadia Lim and VJ Cooks by name. Each line represents a brand's share of searches for all nine recipe websites we track, month by month, from searches in New Zealand.
Share of searches by month for VJ Cooks, Nadia Lim. The figures are in the table below the chart.
View monthly share of searches table
| Month | Recipe Tin Eats | VJ Cooks | Nadia Lim | Chelsea Winter | Allrecipes | BBC Good Food | taste.com.au | Food in a Minute | Edmonds Cooking |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 24.2% | 19.7% | 19.8% | 1.1% | 1.7% | 1.1% | 0.64% | 0.42% |
| Nov 2025 | 41.8% | 31.6% | 12.5% | 7.7% | 1.4% | 2.2% | 1.5% | 0.83% | 0.45% |
| Dec 2025 | 43.8% | 32.7% | 9.2% | 8% | 1.4% | 2% | 1.8% | 0.71% | 0.38% |
| Jan 2026 | 43.9% | 33.3% | 8% | 8.1% | 1.2% | 2.5% | 1.7% | 0.72% | 0.58% |
| Feb 2026 | 45.3% | 34.9% | 7.5% | 5.7% | 1.3% | 2.4% | 1.6% | 0.75% | 0.61% |
| Mar 2026 | 43.1% | 33.2% | 8.6% | 8.1% | 1.5% | 2.5% | 1.4% | 0.88% | 0.72% |
| Apr 2026 | 45.8% | 35.7% | 7.6% | 4.7% | 1.4% | 2.3% | 1.1% | 0.77% | 0.63% |
| May 2026 | 42% | 39.9% | 8.2% | 4.3% | 1.2% | 2.1% | 0.95% | 0.57% | 0.7% |
| Jun 2026 | 39.2% | 45.3% | 6.3% | 4% | 1.3% | 1.7% | 1.1% | 0.65% | 0.43% |
| Jul 2026 | 39.4% | 45.3% | 6.2% | 4% | 1.3% | 1.6% | 1.1% | 0.54% | 0.44% |
| Aug 2026 | 39.7% | 45.4% | 6.4% | 3.2% | 1.6% | 1.6% | 1.1% | 0.54% | 0.44% |
| Sep 2026 | 47.4% | 36.5% | 6.4% | 3.8% | 1.7% | 1.6% | 1.2% | 0.79% | 0.52% |
How has the Nadia Lim and VJ Cooks comparison changed over the last 12 months?
3 findings
- VJ Cooks was ahead of Nadia Lim in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nadia Lim’s share of searches among recipe websites in New Zealand moved from 19.7% to 6.4%, and its estimated monthly branded searches moved from 12.1K to 3.2K.
- Across the 12 months ending September 2026, VJ Cooks’ share of searches among recipe websites in New Zealand moved from 24.2% to 36.5%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for New Zealand recipe websites in September 2026?
3 changes
In September 2026, Recipe Tin Eats overtook VJ Cooks to become the leader among recipe websites in New Zealand, with 47.4% of the searches.
In September 2026, VJ Cooks lost share of searches among recipe websites in New Zealand, from 45.4% to 36.5%.
Estimated monthly branded searches for Nadia Lim in New Zealand fell 73.8% over 12 measured months, from 12.1K to 3.2K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Nadia Lim’s and VJ Cooks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among recipe websites
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