Mux vs Wistia:Which is more popular by branded search in New Zealand?
In August 2026, Wistia had more branded searches than Mux among video hosting platforms in New Zealand. Wistia was estimated to have 190 branded searches compared to Mux’s 20, and held a 3% Share of Search versus Mux’s 0.32%.
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Which is more popular in search, Mux or Wistia?
Compare the video hosting platforms New Zealand businesses publish and embed video with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wistia, Mux. The figures are in the table below the chart.
View monthly share of search table
| Month | Vimeo | Wistia | Vidyard | Mux |
|---|---|---|---|---|
| Oct 2025 | 95.7% | 3% | 1.2% | 0.13% |
| Nov 2025 | 95% | 3.7% | 1% | 0.26% |
| Dec 2025 | 94.7% | 2.8% | 2.3% | 0.16% |
| Jan 2026 | 95.2% | 3.4% | 1.1% | 0.31% |
| Feb 2026 | 94.4% | 3.4% | 1.7% | 0.47% |
| Mar 2026 | 94.4% | 3.7% | 1.4% | 0.52% |
| Apr 2026 | 94.8% | 3.6% | 1.3% | 0.32% |
| May 2026 | 95.7% | 2.9% | 0.91% | 0.52% |
| Jun 2026 | 95.9% | 3.1% | 0.67% | 0.4% |
| Jul 2026 | 95.3% | 3% | 1.4% | 0.32% |
| Aug 2026 | 95.9% | 3% | 0.79% | 0.32% |
| Sep 2026 | — | — | — | — |
How has the Mux and Wistia comparison changed over the last 12 months?
3 findings
- Wistia was ahead of Mux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mux’s estimated Share of Search among video hosting platforms in New Zealand moved from 0.13% to 0.32%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Wistia’s estimated Share of Search among video hosting platforms in New Zealand held steady at 3%, and its estimated monthly branded searches moved from 230 to 190.
How did search popularity change for New Zealand video hosting platforms in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Mux’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.