How popular isMux in search?
In August 2026, there were an estimated 20 branded searches for Mux in New Zealand which is up 100% over the last 11 months. Mux holds 0.32% estimated Share of Search among New Zealand video hosting platforms and is ranked 4th of 4 competitors for search popularity.
Follow Mux and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which video hosting platforms compete with Mux?
Share of Search by month for Vimeo, Wistia, Mux. The figures are in the table below the chart.
View monthly share of search table
| Month | Vimeo | Wistia | Vidyard | Mux |
|---|---|---|---|---|
| Oct 2025 | 95.7% | 3% | 1.2% | 0.13% |
| Nov 2025 | 95% | 3.7% | 1% | 0.26% |
| Dec 2025 | 94.7% | 2.8% | 2.3% | 0.16% |
| Jan 2026 | 95.2% | 3.4% | 1.1% | 0.31% |
| Feb 2026 | 94.4% | 3.4% | 1.7% | 0.47% |
| Mar 2026 | 94.4% | 3.7% | 1.4% | 0.52% |
| Apr 2026 | 94.8% | 3.6% | 1.3% | 0.32% |
| May 2026 | 95.7% | 2.9% | 0.91% | 0.52% |
| Jun 2026 | 95.9% | 3.1% | 0.67% | 0.4% |
| Jul 2026 | 95.3% | 3% | 1.4% | 0.32% |
| Aug 2026 | 95.9% | 3% | 0.79% | 0.32% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.9% | 6.1K | +0.66% | +0.6 points | |
| 2, held 2nd | 3% | 190 | 0% | 0 points | |
| 3, held 3rd | 0.79% | 50 | -44.4% | -0.6 points | |
| 4, held 4th | 0.32% | 20 | 0% | 0 points |
1.
Vimeo95.9%
held 1st · 6.1K estimated branded searches · +0.66% vs prior month · +0.6 points
2.
Wistia3%
held 2nd · 190 estimated branded searches · 0% vs prior month · 0 points
3.
Vidyard0.79%
held 3rd · 50 estimated branded searches · -44.4% vs prior month · -0.6 points
4.
Mux0.32%
held 4th · 20 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Mux and its closest rivals
How has branded search demand for Mux changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mux in New Zealand rose from 10 to 20.
- Across the 11 months ending August 2026, Mux’s estimated Share of Search among video hosting platforms in New Zealand held steady, from 0.13% to 0.32%.
How did search popularity change for New Zealand video hosting platforms in August 2026?
4 changes
In August 2026, Vimeo gained estimated Share of Search among video hosting platforms in New Zealand, from 95.3% to 95.9%.
In August 2026, Vidyard lost estimated Share of Search among video hosting platforms in New Zealand, from 1.4% to 0.79%.
Estimated monthly branded searches for Mux in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
Estimated monthly branded searches for Wistia in New Zealand fell 17.4% over 11 measured months, from 230 to 190 in August 2026.
How is Mux measured?
Brandwave collects information about searches that people make online using Mux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- mux upload video
- mux video
- mux video hosting
Do you work for Mux? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mux your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.