Muck Rack vs Streem:Which is more popular?
In September 2026, Streem had more branded searches than Muck Rack among media monitoring and social listening tools in New Zealand. Streem had about 290 branded searches, while Muck Rack had 50. Streem made up 21.6% of all media monitoring and social listening tool searches we track, and Muck Rack accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Streem appeared in three of the five answers and Muck Rack in none.
Who do people search for more?
Streem, about 6 searches for every 1 for Muck Rack
Who does AI mention more?
Streem, mentioned in 3 of 5 answers, Muck Rack in 0
Who does AI recommend more?
Streem, the only one of the two named
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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Streem was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Muck Rack did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Brandwatch1st
Meltwater2nd- Streem3rd
Brand244th
Sprout Social5th
Talkwalker6th
Isentia7th
Mention8th
Muck Rack–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brand244 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sprout Social3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Streem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Talkwalker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Isentia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mention1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Muck Rack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about media monitoring and social listening tools
5 answers
Asked ChatGPT
“Which social listening tool should I use in New Zealand?”
Asked ChatGPT
“What are the best media monitoring and social listening tools in New Zealand?”
Asked ChatGPT
“What's the best social listening tool in New Zealand for a communications team?”
Searched Google, AI Overview
“best social listening tool”
Searched Google, AI Overview
“brand monitoring software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Muck Rack or Streem more popular in search?
This chart shows how often people search Google for Muck Rack and Streem by name. Each line represents a brand's share of searches for all nine media monitoring and social listening tools we track, month by month, from searches in New Zealand.
Share of searches by month for Streem, Muck Rack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprout Social | Streem | Isentia | Meltwater | Brandwatch | Muck Rack | Talkwalker | Brand24 | Mention |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 17% | 24.2% | 10.9% | 9.1% | 4.2% | 2.4% | 1.8% | 1.2% |
| Nov 2025 | 25% | 17.9% | 25.6% | 11.5% | 11.5% | 2.6% | 2.6% | 1.9% | 1.3% |
| Dec 2025 | 25.8% | 17.7% | 25.8% | 12.9% | 8.9% | 3.2% | 2.4% | 2.4% | 0.81% |
| Jan 2026 | 24.4% | 21.4% | 20.6% | 11.5% | 11.5% | 3.1% | 3.1% | 2.3% | 2.3% |
| Feb 2026 | 23.9% | 31.3% | 16.6% | 9.8% | 9.2% | 3.1% | 3.1% | 2.5% | 0.61% |
| Mar 2026 | 22.5% | 29.5% | 19.1% | 11% | 8.7% | 2.3% | 3.5% | 2.3% | 1.2% |
| Apr 2026 | 16.5% | 31.6% | 20.3% | 13.9% | 10.1% | 3.2% | 1.9% | 1.9% | 0.63% |
| May 2026 | 20.1% | 26.4% | 25.2% | 11.9% | 9.4% | 3.1% | 1.3% | 1.9% | 0.63% |
| Jun 2026 | 21.6% | 27% | 22.3% | 10.1% | 10.1% | 3.4% | 2% | 2.7% | 0.68% |
| Jul 2026 | 25.3% | 22.1% | 20.8% | 14.9% | 9.1% | 3.2% | 1.9% | 1.9% | 0.65% |
| Aug 2026 | 26.7% | 24% | 15.1% | 13% | 15.1% | 2.1% | 1.4% | 1.4% | 1.4% |
| Sep 2026 | 23.9% | 21.6% | 20.1% | 13.4% | 11.2% | 3.7% | 3% | 2.2% | 0.75% |
How has the Muck Rack and Streem comparison changed over the last 12 months?
3 findings
- Streem was ahead of Muck Rack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Muck Rack’s share of searches among media monitoring and social listening tools in New Zealand moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 12 months ending September 2026, Streem’s share of searches among media monitoring and social listening tools in New Zealand moved from 17% to 21.6%, and its estimated monthly branded searches moved from 280 to 290.
How did search popularity change for New Zealand media monitoring and social listening tools in September 2026?
2 changes
In September 2026, Muck Rack gained share of searches among media monitoring and social listening tools in New Zealand, from 2.1% to 3.7%.
In September 2026, Streem lost share of searches among media monitoring and social listening tools in New Zealand, from 24% to 21.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Muck Rack’s and Streem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among media monitoring and social listening tools
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