Brandwave

Mitchell Daysh vs Planning Focus:Which is more popular in New Zealand?

In October 2026, Mitchell Daysh had more branded searches than Planning Focus among planning consultancies in New Zealand. Mitchell Daysh had about 320 branded searches, while Planning Focus had 20. Mitchell Daysh made up 15.2% of all planning consultancy searches we track, and Planning Focus accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about planning consultancies, Planning Focus appeared in two of the five answers and Mitchell Daysh in one. Planning Focus was mentioned before Mitchell Daysh in every answer that named either.

Among planning consultancies in New Zealand in October 2026

Who do people search for more?

Mitchell Daysh, about 16 searches for every 1 for Planning Focus

Mitchell Daysh 320 searchesPlanning Focus 20 searches

Who does AI mention more?

Planning Focus, mentioned in 2 of 5 answers, Mitchell Daysh in 1

Planning Focus in 2 of 5Mitchell Daysh in 1 of 5

Who does AI recommend more?

Planning Focus, named ahead of Mitchell Daysh in 2 of 2 answers

Planning Focus first in 2Mitchell Daysh never first

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Top planning consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Planning Focus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mitchell Daysh was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Planning Focus was listed before Mitchell Daysh in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Planz Consultants1st
  2. Barker & Associates2nd
  3. Planning Focus3rd
  4. CoLab Planning4th
  5. Boffa Miskell5th
  6. Planr6th
  7. Mitchell Daysh7th
  8. Bentley & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Planz Consultants4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Planr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barker & Associates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoLab Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planning Focus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boffa Miskell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitchell Daysh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bentley & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planning consultancies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mitchell Daysh or Planning Focus more popular in search?

This chart shows how often people search Google for Mitchell Daysh and Planning Focus by name. Each line represents a brand's share of searches for all eight planning consultancies we track, month by month, from searches in New Zealand.

Mitchell Daysh and Planning Focus among planning consultancies in New Zealand, by month

Share of searches by month for Mitchell Daysh, Planning Focus. The figures are in the table below the chart.

View monthly share of searches table
MonthBoffa MiskellMitchell DayshPlanrBarker & AssociatesCoLab PlanningPlanz ConsultantsBentley & CoPlanning Focus
Nov 202563.1%15.5%1.5%6.8%4.4%3.4%3.9%1.5%
Dec 202558.7%17.3%2%6%7.3%3.3%2.7%2.7%
Jan 202652.4%23.2%1.2%5.4%10.1%4.2%2.4%1.2%
Feb 202667.7%13.5%1%5.7%5.7%2.6%2.1%1.6%
Mar 202664.5%15.7%0.81%6.9%4.4%3.6%2.4%1.6%
Apr 202657.8%18.5%1.2%6.4%6.4%5.2%2.9%1.7%
May 202660.2%18.1%0.93%7.9%5.1%4.2%2.3%1.4%
Jun 202665.3%13.1%2.5%4.5%5.5%3.5%3.5%2%
Jul 202663.1%15.5%1.9%6.8%4.4%4.4%2.4%1.5%
Aug 202659.6%17.9%3.2%6.4%4.1%4.1%2.8%1.8%
Sep 202661.6%15.2%5.2%5.2%5.2%3.3%2.8%1.4%
Oct 202661.9%15.2%8.1%4.3%4.3%3.3%1.9%0.95%

How has branded search for Mitchell Daysh and Planning Focus changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand planning consultancies in October 2026?

1 change

  1. Estimated monthly branded searches for Planning Focus in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

How are Mitchell Daysh’s and Planning Focus’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mitchell Daysh’s and Planning Focus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitchell Daysh

2 branded search terms

  • mitchell daysh
  • mitchelldaysh

Planning Focus

1 branded search term

  • planning focus

How the Brand Demand Index is measured

Other head-to-heads among planning consultancies

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