Boffa Miskell vs Mitchell Daysh:Which is more popular in New Zealand?
In October 2026, Boffa Miskell had more branded searches than Mitchell Daysh among planning consultancies in New Zealand. Boffa Miskell had about 1,300 branded searches, while Mitchell Daysh had 320. Boffa Miskell made up 61.9% of all planning consultancy searches we track, and Mitchell Daysh accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about planning consultancies, Boffa Miskell and Mitchell Daysh each appeared in one of the five answers.
Who do people search for more?
Boffa Miskell, about 4 searches for every 1 for Mitchell Daysh
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top planning consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boffa Miskell and Mitchell Daysh were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Planz Consultants4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Planr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Barker & Associates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CoLab Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Planning Focus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Boffa Miskell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mitchell Daysh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bentley & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about planning consultancies
5 answers
Asked ChatGPT
“Which planning consultancy should I hire in New Zealand?”
Asked ChatGPT
“What are the best planning consultancies in New Zealand?”
Asked ChatGPT
“What's the best planning consultancy in New Zealand for a property project?”
Searched Google, AI Overview
“property planning consultants”
Searched Google, AI Overview
“planning consultancies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Boffa Miskell or Mitchell Daysh more popular in search?
This chart shows how often people search Google for Boffa Miskell and Mitchell Daysh by name. Each line represents a brand's share of searches for all eight planning consultancies we track, month by month, from searches in New Zealand.
Share of searches by month for Boffa Miskell, Mitchell Daysh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boffa Miskell | Mitchell Daysh | Planr | Barker & Associates | CoLab Planning | Planz Consultants | Bentley & Co | Planning Focus |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.1% | 15.5% | 1.5% | 6.8% | 4.4% | 3.4% | 3.9% | 1.5% |
| Dec 2025 | 58.7% | 17.3% | 2% | 6% | 7.3% | 3.3% | 2.7% | 2.7% |
| Jan 2026 | 52.4% | 23.2% | 1.2% | 5.4% | 10.1% | 4.2% | 2.4% | 1.2% |
| Feb 2026 | 67.7% | 13.5% | 1% | 5.7% | 5.7% | 2.6% | 2.1% | 1.6% |
| Mar 2026 | 64.5% | 15.7% | 0.81% | 6.9% | 4.4% | 3.6% | 2.4% | 1.6% |
| Apr 2026 | 57.8% | 18.5% | 1.2% | 6.4% | 6.4% | 5.2% | 2.9% | 1.7% |
| May 2026 | 60.2% | 18.1% | 0.93% | 7.9% | 5.1% | 4.2% | 2.3% | 1.4% |
| Jun 2026 | 65.3% | 13.1% | 2.5% | 4.5% | 5.5% | 3.5% | 3.5% | 2% |
| Jul 2026 | 63.1% | 15.5% | 1.9% | 6.8% | 4.4% | 4.4% | 2.4% | 1.5% |
| Aug 2026 | 59.6% | 17.9% | 3.2% | 6.4% | 4.1% | 4.1% | 2.8% | 1.8% |
| Sep 2026 | 61.6% | 15.2% | 5.2% | 5.2% | 5.2% | 3.3% | 2.8% | 1.4% |
| Oct 2026 | 61.9% | 15.2% | 8.1% | 4.3% | 4.3% | 3.3% | 1.9% | 0.95% |
How has branded search for Boffa Miskell and Mitchell Daysh changed in New Zealand over the last 12 months?
3 findings
- Boffa Miskell was ahead of Mitchell Daysh in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Boffa Miskell’s share of searches among planning consultancies in New Zealand moved from 63.1% to 61.9%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending October 2026, Mitchell Daysh’s share of searches among planning consultancies in New Zealand moved from 15.5% to 15.2%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand planning consultancies in October 2026?
0 changes
Neither Boffa Miskell nor Mitchell Daysh moved beyond provider rounding among planning consultancies in October 2026.
How are Boffa Miskell’s and Mitchell Daysh’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Boffa Miskell’s and Mitchell Daysh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boffa Miskell
2 branded search terms
- boffa miskell
- boffamiskell
Mitchell Daysh
2 branded search terms
- mitchell daysh
- mitchelldaysh
Other head-to-heads among planning consultancies
- Boffa Miskell vs Planr: compare popularity
- Boffa Miskell vs Barker & Associates: compare popularity
- Boffa Miskell vs CoLab Planning: compare popularity
- Mitchell Daysh vs Planr: compare popularity
- Mitchell Daysh vs Barker & Associates: compare popularity
- Mitchell Daysh vs CoLab Planning: compare popularity
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