Brandwave

Barker & Associates vs Boffa Miskell:Which is more popular in New Zealand?

In October 2026, Boffa Miskell had more branded searches than Barker & Associates among planning consultancies in New Zealand. Boffa Miskell had about 1,300 branded searches, while Barker & Associates had 90. Boffa Miskell made up 61.9% of all planning consultancy searches we track, and Barker & Associates accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about planning consultancies, Barker & Associates appeared in two of the five answers and Boffa Miskell in one. Barker & Associates was mentioned before Boffa Miskell in every answer that named either.

Among planning consultancies in New Zealand in October 2026

Who do people search for more?

Boffa Miskell, about 14 searches for every 1 for Barker & Associates

Boffa Miskell 1.3K searchesBarker & Associates 90 searches

Who does AI mention more?

Barker & Associates, mentioned in 2 of 5 answers, Boffa Miskell in 1

Barker & Associates in 2 of 5Boffa Miskell in 1 of 5

Who does AI recommend more?

Barker & Associates, named ahead of Boffa Miskell in 2 of 2 answers

Barker & Associates first in 2Boffa Miskell never first

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Top planning consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barker & Associates was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Boffa Miskell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barker & Associates was listed before Boffa Miskell in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Planz Consultants1st
  2. Barker & Associates2nd
  3. Planning Focus3rd
  4. CoLab Planning4th
  5. Boffa Miskell5th
  6. Planr6th
  7. Mitchell Daysh7th
  8. Bentley & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Planz Consultants4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Planr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barker & Associates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoLab Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planning Focus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boffa Miskell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitchell Daysh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bentley & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planning consultancies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Barker & Associates or Boffa Miskell more popular in search?

This chart shows how often people search Google for Barker & Associates and Boffa Miskell by name. Each line represents a brand's share of searches for all eight planning consultancies we track, month by month, from searches in New Zealand.

Barker & Associates and Boffa Miskell among planning consultancies in New Zealand, by month

Share of searches by month for Boffa Miskell, Barker & Associates. The figures are in the table below the chart.

View monthly share of searches table
MonthBoffa MiskellMitchell DayshPlanrBarker & AssociatesCoLab PlanningPlanz ConsultantsBentley & CoPlanning Focus
Nov 202563.1%15.5%1.5%6.8%4.4%3.4%3.9%1.5%
Dec 202558.7%17.3%2%6%7.3%3.3%2.7%2.7%
Jan 202652.4%23.2%1.2%5.4%10.1%4.2%2.4%1.2%
Feb 202667.7%13.5%1%5.7%5.7%2.6%2.1%1.6%
Mar 202664.5%15.7%0.81%6.9%4.4%3.6%2.4%1.6%
Apr 202657.8%18.5%1.2%6.4%6.4%5.2%2.9%1.7%
May 202660.2%18.1%0.93%7.9%5.1%4.2%2.3%1.4%
Jun 202665.3%13.1%2.5%4.5%5.5%3.5%3.5%2%
Jul 202663.1%15.5%1.9%6.8%4.4%4.4%2.4%1.5%
Aug 202659.6%17.9%3.2%6.4%4.1%4.1%2.8%1.8%
Sep 202661.6%15.2%5.2%5.2%5.2%3.3%2.8%1.4%
Oct 202661.9%15.2%8.1%4.3%4.3%3.3%1.9%0.95%

How has branded search for Barker & Associates and Boffa Miskell changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand planning consultancies in October 2026?

2 changes

  1. In October 2026, Planr overtook Barker & Associates and CoLab Planning to rank 3rd among planning consultancies in New Zealand, with 8.1% of the searches.

  2. In October 2026, Barker & Associates lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%.

How are Barker & Associates’ and Boffa Miskell’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Barker & Associates’ and Boffa Miskell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barker & Associates

2 branded search terms

  • barker & associates
  • barker associates

Boffa Miskell

2 branded search terms

  • boffa miskell
  • boffamiskell

How the Brand Demand Index is measured

Other head-to-heads among planning consultancies

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