How popular isBoffa Miskell?
In October 2026, people searched for Boffa Miskell by name about 1,300 times in New Zealand, about the same as the previous year. These searches made up 61.9% of all New Zealand planning consultancy searches, placing Boffa Miskell first out of eight consultancies. When we asked both ChatGPT and Google AI Overviews about planning consultancies, Boffa Miskell appeared in one of the five answers and was the fifth most recommended of the eight.
Boffa Miskell is the most searched of 8 competitors and the fifth most recommended in the AI answers we collected.
Boffa MiskellShare of searches 61.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Mitchell DayshShare of searches 15.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
PlanrShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Barker & AssociatesShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
CoLab PlanningShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow Boffa Miskell and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top planning consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boffa Miskell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boffa Miskell is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Planz Consultants4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Planr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Barker & Associates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CoLab Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Planning Focus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Boffa Miskell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mitchell Daysh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bentley & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about planning consultancies
5 answers
Asked ChatGPT
“Which planning consultancy should I hire in New Zealand?”
Asked ChatGPT
“What are the best planning consultancies in New Zealand?”
Asked ChatGPT
“What's the best planning consultancy in New Zealand for a property project?”
Searched Google, AI Overview
“property planning consultants”
Searched Google, AI Overview
“planning consultancies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Boffa Miskell compared with other New Zealand planning consultancies?
Share of searches by month for Boffa Miskell, Mitchell Daysh, Planr, Barker & Associates, CoLab Planning, Planz Consultants. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boffa Miskell | Mitchell Daysh | Planr | Barker & Associates | CoLab Planning | Planz Consultants | Bentley & Co | Planning Focus |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.1% | 15.5% | 1.5% | 6.8% | 4.4% | 3.4% | 3.9% | 1.5% |
| Dec 2025 | 58.7% | 17.3% | 2% | 6% | 7.3% | 3.3% | 2.7% | 2.7% |
| Jan 2026 | 52.4% | 23.2% | 1.2% | 5.4% | 10.1% | 4.2% | 2.4% | 1.2% |
| Feb 2026 | 67.7% | 13.5% | 1% | 5.7% | 5.7% | 2.6% | 2.1% | 1.6% |
| Mar 2026 | 64.5% | 15.7% | 0.81% | 6.9% | 4.4% | 3.6% | 2.4% | 1.6% |
| Apr 2026 | 57.8% | 18.5% | 1.2% | 6.4% | 6.4% | 5.2% | 2.9% | 1.7% |
| May 2026 | 60.2% | 18.1% | 0.93% | 7.9% | 5.1% | 4.2% | 2.3% | 1.4% |
| Jun 2026 | 65.3% | 13.1% | 2.5% | 4.5% | 5.5% | 3.5% | 3.5% | 2% |
| Jul 2026 | 63.1% | 15.5% | 1.9% | 6.8% | 4.4% | 4.4% | 2.4% | 1.5% |
| Aug 2026 | 59.6% | 17.9% | 3.2% | 6.4% | 4.1% | 4.1% | 2.8% | 1.8% |
| Sep 2026 | 61.6% | 15.2% | 5.2% | 5.2% | 5.2% | 3.3% | 2.8% | 1.4% |
| Oct 2026 | 61.9% | 15.2% | 8.1% | 4.3% | 4.3% | 3.3% | 1.9% | 0.95% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.9% | 1.3K | 0% | +0.3 points | |
| 2, held 2nd | 15.2% | 320 | 0% | +0.1 points | |
| 3, moved from 5th to 3rd | 8.1% | 170 | +54.5% | +2.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 4.3% | 90 | -18.2% | -0.9 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 4.3% | 90 | -18.2% | -0.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.3% | 70 | 0% | 0 points | |
| 7, held 7th | 1.9% | 40 | -33.3% | -0.9 points | |
| 8, held 8th | 0.95% | 20 | -33.3% | -0.5 points |
61.9%
Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
15.2%
Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Planr8.1%
Moved from 5th to 3rd. 170 estimated branded searches, +54.5% vs prior month. Share +2.9 points.
4.3%
Moved from 3rd to 4th. 90 estimated branded searches, -18.2% vs prior month. Share -0.9 points.
4.3%
Moved from 4th to 5th. 90 estimated branded searches, -18.2% vs prior month. Share -0.9 points.
3.3%
Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
1.9%
Held 7th. 40 estimated branded searches, -33.3% vs prior month. Share -0.9 points.
0.95%
Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.5 points.
Compare popularity between Boffa Miskell and its closest rivals
Every comparison with Boffa Miskell
7 comparisons
How has branded search demand for Boffa Miskell changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Boffa Miskell in New Zealand held steady at 1.3K.
- Across the 12 months ending October 2026, Boffa Miskell’s share of searches among planning consultancies in New Zealand decreased from 63.1% to 61.9%.
- Across the 12 months ending October 2026, Boffa Miskell’s share of searches among planning consultancies in New Zealand peaked at 67.7% in February 2026 and was lowest at 52.4% in January 2026.
How did search popularity change for New Zealand planning consultancies in October 2026?
5 changes
In October 2026, Planr overtook Barker & Associates and CoLab Planning to rank 3rd among planning consultancies in New Zealand, with 8.1% of the searches.
In October 2026, Bentley & Co lost share of searches among planning consultancies in New Zealand, from 2.8% to 1.9%.
In October 2026, Barker & Associates lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%.
In October 2026, CoLab Planning lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%.
Estimated monthly branded searches for Planning Focus in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.
How are Boffa Miskell’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boffa Miskell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- boffa miskell
- boffamiskell
Do you work for Boffa Miskell? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Boffa Miskell your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.