Brandwave

Boffa Miskell vs Planz Consultants:Which is more popular in New Zealand?

In October 2026, Boffa Miskell had more branded searches than Planz Consultants among planning consultancies in New Zealand. Boffa Miskell had about 1,300 branded searches, while Planz Consultants had 70. Boffa Miskell made up 61.9% of all planning consultancy searches we track, and Planz Consultants accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about planning consultancies, Planz Consultants appeared in four of the five answers and Boffa Miskell in one. Planz Consultants was mentioned before Boffa Miskell in three out of four answers.

Among planning consultancies in New Zealand in October 2026

Who do people search for more?

Boffa Miskell, about 19 searches for every 1 for Planz Consultants

Boffa Miskell 1.3K searchesPlanz Consultants 70 searches

Who does AI mention more?

Planz Consultants, mentioned in 4 of 5 answers, Boffa Miskell in 1

Planz Consultants in 4 of 5Boffa Miskell in 1 of 5

Who does AI recommend more?

Planz Consultants, named ahead of Boffa Miskell in 3 of 4 answers

Planz Consultants first in 3Boffa Miskell first in 1

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Top planning consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Planz Consultants was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boffa Miskell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Planz Consultants was listed before Boffa Miskell in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Planz Consultants1st
  2. Barker & Associates2nd
  3. Planning Focus3rd
  4. CoLab Planning4th
  5. Boffa Miskell5th
  6. Planr6th
  7. Mitchell Daysh7th
  8. Bentley & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Planz Consultants4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Planr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barker & Associates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoLab Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planning Focus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boffa Miskell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitchell Daysh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bentley & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planning consultancies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boffa Miskell or Planz Consultants more popular in search?

This chart shows how often people search Google for Boffa Miskell and Planz Consultants by name. Each line represents a brand's share of searches for all eight planning consultancies we track, month by month, from searches in New Zealand.

Boffa Miskell and Planz Consultants among planning consultancies in New Zealand, by month

Share of searches by month for Boffa Miskell, Planz Consultants. The figures are in the table below the chart.

View monthly share of searches table
MonthBoffa MiskellMitchell DayshPlanrBarker & AssociatesCoLab PlanningPlanz ConsultantsBentley & CoPlanning Focus
Nov 202563.1%15.5%1.5%6.8%4.4%3.4%3.9%1.5%
Dec 202558.7%17.3%2%6%7.3%3.3%2.7%2.7%
Jan 202652.4%23.2%1.2%5.4%10.1%4.2%2.4%1.2%
Feb 202667.7%13.5%1%5.7%5.7%2.6%2.1%1.6%
Mar 202664.5%15.7%0.81%6.9%4.4%3.6%2.4%1.6%
Apr 202657.8%18.5%1.2%6.4%6.4%5.2%2.9%1.7%
May 202660.2%18.1%0.93%7.9%5.1%4.2%2.3%1.4%
Jun 202665.3%13.1%2.5%4.5%5.5%3.5%3.5%2%
Jul 202663.1%15.5%1.9%6.8%4.4%4.4%2.4%1.5%
Aug 202659.6%17.9%3.2%6.4%4.1%4.1%2.8%1.8%
Sep 202661.6%15.2%5.2%5.2%5.2%3.3%2.8%1.4%
Oct 202661.9%15.2%8.1%4.3%4.3%3.3%1.9%0.95%

How has branded search for Boffa Miskell and Planz Consultants changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand planning consultancies in October 2026?

0 changes

Neither Boffa Miskell nor Planz Consultants moved beyond provider rounding among planning consultancies in October 2026.

How are Boffa Miskell’s and Planz Consultants’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boffa Miskell’s and Planz Consultants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boffa Miskell

2 branded search terms

  • boffa miskell
  • boffamiskell

Planz Consultants

1 branded search term

  • planz consultants

How the Brand Demand Index is measured

Other head-to-heads among planning consultancies

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