Brandwave

How popular isBarker & Associates?

In October 2026, people searched for Barker & Associates by name about 90 times in New Zealand, a 35.7% decrease from the previous year. These searches made up 4.3% of all New Zealand planning consultancy searches, placing Barker & Associates fourth out of eight consultancies. When we asked both ChatGPT and Google AI Overviews about planning consultancies, Barker & Associates appeared in two of the five answers and was the second most recommended of the eight.

Search and AI answers in October 2026

Barker & Associates is the fourth most searched of 8 competitors and the second most recommended in the AI answers we collected.

  1. Boffa MiskellShare of searches 61.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Mitchell DayshShare of searches 15.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. PlanrShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Barker & AssociatesShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. CoLab PlanningShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+3 more

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Top planning consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barker & Associates was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Barker & Associates is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Planz Consultants1st
  2. Barker & Associates2nd
  3. Planning Focus3rd
  4. CoLab Planning4th
  5. Boffa Miskell5th
  6. Planr6th
  7. Mitchell Daysh7th
  8. Bentley & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Planz Consultants4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Planr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barker & Associates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoLab Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planning Focus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boffa Miskell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitchell Daysh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bentley & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planning consultancies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Barker & Associates compared with other New Zealand planning consultancies?

Barker & Associates against planning consultancies in New Zealand, by month

Share of searches by month for Boffa Miskell, Mitchell Daysh, Planr, Barker & Associates, CoLab Planning, Planz Consultants. The figures are in the table below the chart.

View monthly share of searches table
MonthBoffa MiskellMitchell DayshPlanrBarker & AssociatesCoLab PlanningPlanz ConsultantsBentley & CoPlanning Focus
Nov 202563.1%15.5%1.5%6.8%4.4%3.4%3.9%1.5%
Dec 202558.7%17.3%2%6%7.3%3.3%2.7%2.7%
Jan 202652.4%23.2%1.2%5.4%10.1%4.2%2.4%1.2%
Feb 202667.7%13.5%1%5.7%5.7%2.6%2.1%1.6%
Mar 202664.5%15.7%0.81%6.9%4.4%3.6%2.4%1.6%
Apr 202657.8%18.5%1.2%6.4%6.4%5.2%2.9%1.7%
May 202660.2%18.1%0.93%7.9%5.1%4.2%2.3%1.4%
Jun 202665.3%13.1%2.5%4.5%5.5%3.5%3.5%2%
Jul 202663.1%15.5%1.9%6.8%4.4%4.4%2.4%1.5%
Aug 202659.6%17.9%3.2%6.4%4.1%4.1%2.8%1.8%
Sep 202661.6%15.2%5.2%5.2%5.2%3.3%2.8%1.4%
Oct 202661.9%15.2%8.1%4.3%4.3%3.3%1.9%0.95%

  1. 1.Boffa Miskell

    61.9%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Mitchell Daysh

    15.2%

    Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Planr

    8.1%

    Moved from 5th to 3rd. 170 estimated branded searches, +54.5% vs prior month. Share +2.9 points.

  4. 4.Barker & Associates

    4.3%

    Moved from 3rd to 4th. 90 estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.CoLab Planning

    4.3%

    Moved from 4th to 5th. 90 estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Planz Consultants

    3.3%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bentley & Co

    1.9%

    Held 7th. 40 estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  8. 8.Planning Focus

    0.95%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare popularity between Barker & Associates and its closest rivals

Every comparison with Barker & Associates

7 comparisons

How has branded search demand for Barker & Associates changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Barker & Associates in New Zealand fell from 140 to 90.
  • Across the 12 months ending October 2026, Barker & Associates’ share of searches among planning consultancies in New Zealand decreased from 6.8% to 4.3%.
  • Across the 12 months ending October 2026, Barker & Associates’ share of searches among planning consultancies in New Zealand peaked at 7.9% in May 2026 and was lowest at 4.3% in October 2026.
  • Across the 12 months ending October 2026, Barker & Associates fell from 3rd to 4th among planning consultancies in New Zealand.

How did search popularity change for New Zealand planning consultancies in October 2026?

5 changes

  1. In October 2026, Planr overtook Barker & Associates and CoLab Planning to rank 3rd among planning consultancies in New Zealand, with 8.1% of the searches.

  2. In October 2026, Bentley & Co lost share of searches among planning consultancies in New Zealand, from 2.8% to 1.9%.

  3. In October 2026, Barker & Associates lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%.

  4. In October 2026, CoLab Planning lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%.

  5. Estimated monthly branded searches for Planning Focus in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

How are Barker & Associates’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barker & Associates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • barker & associates
  • barker associates

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