Brandwave

Barker & Associates vs Planz Consultants:Which is more popular in New Zealand?

In October 2026, Barker & Associates had more branded searches than Planz Consultants among planning consultancies in New Zealand. Barker & Associates had about 90 branded searches, while Planz Consultants had 70. Barker & Associates made up 4.3% of all planning consultancy searches we track, and Planz Consultants accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about planning consultancies, Planz Consultants appeared in four of the five answers and Barker & Associates in two. Planz Consultants was mentioned before Barker & Associates in three out of four answers.

Among planning consultancies in New Zealand in October 2026

Who do people search for more?

Barker & Associates, about 29% more searches than Planz Consultants

Barker & Associates 90 searchesPlanz Consultants 70 searches

Who does AI mention more?

Planz Consultants, mentioned in 4 of 5 answers, Barker & Associates in 2

Planz Consultants in 4 of 5Barker & Associates in 2 of 5

Who does AI recommend more?

Planz Consultants, named ahead of Barker & Associates in 3 of 4 answers

Planz Consultants first in 3Barker & Associates first in 1

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Top planning consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Planz Consultants was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Barker & Associates was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Planz Consultants was listed before Barker & Associates in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Planz Consultants1st
  2. Barker & Associates2nd
  3. Planning Focus3rd
  4. CoLab Planning4th
  5. Boffa Miskell5th
  6. Planr6th
  7. Mitchell Daysh7th
  8. Bentley & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Planz Consultants4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Planr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barker & Associates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoLab Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planning Focus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boffa Miskell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitchell Daysh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bentley & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planning consultancies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Barker & Associates or Planz Consultants more popular in search?

This chart shows how often people search Google for Barker & Associates and Planz Consultants by name. Each line represents a brand's share of searches for all eight planning consultancies we track, month by month, from searches in New Zealand.

Barker & Associates and Planz Consultants among planning consultancies in New Zealand, by month

Share of searches by month for Barker & Associates, Planz Consultants. The figures are in the table below the chart.

View monthly share of searches table
MonthBoffa MiskellMitchell DayshPlanrBarker & AssociatesCoLab PlanningPlanz ConsultantsBentley & CoPlanning Focus
Nov 202563.1%15.5%1.5%6.8%4.4%3.4%3.9%1.5%
Dec 202558.7%17.3%2%6%7.3%3.3%2.7%2.7%
Jan 202652.4%23.2%1.2%5.4%10.1%4.2%2.4%1.2%
Feb 202667.7%13.5%1%5.7%5.7%2.6%2.1%1.6%
Mar 202664.5%15.7%0.81%6.9%4.4%3.6%2.4%1.6%
Apr 202657.8%18.5%1.2%6.4%6.4%5.2%2.9%1.7%
May 202660.2%18.1%0.93%7.9%5.1%4.2%2.3%1.4%
Jun 202665.3%13.1%2.5%4.5%5.5%3.5%3.5%2%
Jul 202663.1%15.5%1.9%6.8%4.4%4.4%2.4%1.5%
Aug 202659.6%17.9%3.2%6.4%4.1%4.1%2.8%1.8%
Sep 202661.6%15.2%5.2%5.2%5.2%3.3%2.8%1.4%
Oct 202661.9%15.2%8.1%4.3%4.3%3.3%1.9%0.95%

How has branded search for Barker & Associates and Planz Consultants changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand planning consultancies in October 2026?

2 changes

  1. In October 2026, Planr overtook Barker & Associates and CoLab Planning to rank 3rd among planning consultancies in New Zealand, with 8.1% of the searches.

  2. In October 2026, Barker & Associates lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%.

How are Barker & Associates’ and Planz Consultants’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Barker & Associates’ and Planz Consultants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barker & Associates

2 branded search terms

  • barker & associates
  • barker associates

Planz Consultants

1 branded search term

  • planz consultants

How the Brand Demand Index is measured

Other head-to-heads among planning consultancies

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