Barker & Associates vs CoLab Planning:Which is more popular in New Zealand?
In October 2026, Barker & Associates and CoLab Planning were level in searches among planning consultancies in New Zealand, with an estimated 90 branded searches each, at 4.3% of the total each. When we asked ChatGPT and Google AI Overviews about planning consultancies, Barker & Associates and CoLab Planning each appeared in two of the five answers. Barker & Associates was mentioned before CoLab Planning in two out of three answers that named either.
Who do people search for more?
Barker & Associates and CoLab Planning are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Barker & Associates, named ahead of CoLab Planning in 2 of 3 answers
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Top planning consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Barker & Associates was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CoLab Planning was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barker & Associates was listed before CoLab Planning in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Planz Consultants4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Planr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Barker & Associates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CoLab Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Planning Focus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boffa Miskell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mitchell Daysh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bentley & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about planning consultancies
5 answers
Asked ChatGPT
“Which planning consultancy should I hire in New Zealand?”
Asked ChatGPT
“What are the best planning consultancies in New Zealand?”
Asked ChatGPT
“What's the best planning consultancy in New Zealand for a property project?”
Searched Google, AI Overview
“property planning consultants”
Searched Google, AI Overview
“planning consultancies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Barker & Associates or CoLab Planning more popular in search?
This chart shows how often people search Google for Barker & Associates and CoLab Planning by name. Each line represents a brand's share of searches for all eight planning consultancies we track, month by month, from searches in New Zealand.
Share of searches by month for Barker & Associates, CoLab Planning. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boffa Miskell | Mitchell Daysh | Planr | Barker & Associates | CoLab Planning | Planz Consultants | Bentley & Co | Planning Focus |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.1% | 15.5% | 1.5% | 6.8% | 4.4% | 3.4% | 3.9% | 1.5% |
| Dec 2025 | 58.7% | 17.3% | 2% | 6% | 7.3% | 3.3% | 2.7% | 2.7% |
| Jan 2026 | 52.4% | 23.2% | 1.2% | 5.4% | 10.1% | 4.2% | 2.4% | 1.2% |
| Feb 2026 | 67.7% | 13.5% | 1% | 5.7% | 5.7% | 2.6% | 2.1% | 1.6% |
| Mar 2026 | 64.5% | 15.7% | 0.81% | 6.9% | 4.4% | 3.6% | 2.4% | 1.6% |
| Apr 2026 | 57.8% | 18.5% | 1.2% | 6.4% | 6.4% | 5.2% | 2.9% | 1.7% |
| May 2026 | 60.2% | 18.1% | 0.93% | 7.9% | 5.1% | 4.2% | 2.3% | 1.4% |
| Jun 2026 | 65.3% | 13.1% | 2.5% | 4.5% | 5.5% | 3.5% | 3.5% | 2% |
| Jul 2026 | 63.1% | 15.5% | 1.9% | 6.8% | 4.4% | 4.4% | 2.4% | 1.5% |
| Aug 2026 | 59.6% | 17.9% | 3.2% | 6.4% | 4.1% | 4.1% | 2.8% | 1.8% |
| Sep 2026 | 61.6% | 15.2% | 5.2% | 5.2% | 5.2% | 3.3% | 2.8% | 1.4% |
| Oct 2026 | 61.9% | 15.2% | 8.1% | 4.3% | 4.3% | 3.3% | 1.9% | 0.95% |
How has branded search for Barker & Associates and CoLab Planning changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: CoLab Planning took it in December 2025, Barker & Associates took it in March 2026, CoLab Planning took it in June 2026, Barker & Associates took it in July 2026.
- Across the 12 months ending October 2026, Barker & Associates’ share of searches among planning consultancies in New Zealand moved from 6.8% to 4.3%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending October 2026, CoLab Planning’s share of searches among planning consultancies in New Zealand moved from 4.4% to 4.3%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand planning consultancies in October 2026?
3 changes
In October 2026, Planr overtook Barker & Associates and CoLab Planning to rank 3rd among planning consultancies in New Zealand, with 8.1% of the searches.
In October 2026, Barker & Associates lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%.
In October 2026, CoLab Planning lost share of searches among planning consultancies in New Zealand, from 5.2% to 4.3%.
How are Barker & Associates’ and CoLab Planning’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Barker & Associates’ and CoLab Planning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barker & Associates
2 branded search terms
- barker & associates
- barker associates
CoLab Planning
1 branded search term
- colab planning
Other head-to-heads among planning consultancies
- Boffa Miskell vs Mitchell Daysh: compare popularity
- Boffa Miskell vs Planr: compare popularity
- Boffa Miskell vs Barker & Associates: compare popularity
- Boffa Miskell vs CoLab Planning: compare popularity
- Mitchell Daysh vs Planr: compare popularity
- Mitchell Daysh vs Barker & Associates: compare popularity
Put your own brand in this comparison
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