Brandwave

Boffa Miskell vs Planning Focus:Which is more popular in New Zealand?

In October 2026, Boffa Miskell had more branded searches than Planning Focus among planning consultancies in New Zealand. Boffa Miskell had about 1,300 branded searches, while Planning Focus had 20. Boffa Miskell made up 61.9% of all planning consultancy searches we track, and Planning Focus accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about planning consultancies, Planning Focus appeared in two of the five answers and Boffa Miskell in one. Boffa Miskell and Planning Focus were each mentioned first in one of the two answers that named either.

Among planning consultancies in New Zealand in October 2026

Who do people search for more?

Boffa Miskell, about 65 searches for every 1 for Planning Focus

Boffa Miskell 1.3K searchesPlanning Focus 20 searches

Who does AI mention more?

Planning Focus, mentioned in 2 of 5 answers, Boffa Miskell in 1

Planning Focus in 2 of 5Boffa Miskell in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Boffa Miskell first in 1Planning Focus first in 1

Follow Boffa Miskell vs Planning Focus and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top planning consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Planning Focus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boffa Miskell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boffa Miskell and Planning Focus were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Planz Consultants1st
  2. Barker & Associates2nd
  3. Planning Focus3rd
  4. CoLab Planning4th
  5. Boffa Miskell5th
  6. Planr6th
  7. Mitchell Daysh7th
  8. Bentley & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Planz Consultants4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Planr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barker & Associates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoLab Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planning Focus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boffa Miskell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitchell Daysh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bentley & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planning consultancies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boffa Miskell or Planning Focus more popular in search?

This chart shows how often people search Google for Boffa Miskell and Planning Focus by name. Each line represents a brand's share of searches for all eight planning consultancies we track, month by month, from searches in New Zealand.

Boffa Miskell and Planning Focus among planning consultancies in New Zealand, by month

Share of searches by month for Boffa Miskell, Planning Focus. The figures are in the table below the chart.

View monthly share of searches table
MonthBoffa MiskellMitchell DayshPlanrBarker & AssociatesCoLab PlanningPlanz ConsultantsBentley & CoPlanning Focus
Nov 202563.1%15.5%1.5%6.8%4.4%3.4%3.9%1.5%
Dec 202558.7%17.3%2%6%7.3%3.3%2.7%2.7%
Jan 202652.4%23.2%1.2%5.4%10.1%4.2%2.4%1.2%
Feb 202667.7%13.5%1%5.7%5.7%2.6%2.1%1.6%
Mar 202664.5%15.7%0.81%6.9%4.4%3.6%2.4%1.6%
Apr 202657.8%18.5%1.2%6.4%6.4%5.2%2.9%1.7%
May 202660.2%18.1%0.93%7.9%5.1%4.2%2.3%1.4%
Jun 202665.3%13.1%2.5%4.5%5.5%3.5%3.5%2%
Jul 202663.1%15.5%1.9%6.8%4.4%4.4%2.4%1.5%
Aug 202659.6%17.9%3.2%6.4%4.1%4.1%2.8%1.8%
Sep 202661.6%15.2%5.2%5.2%5.2%3.3%2.8%1.4%
Oct 202661.9%15.2%8.1%4.3%4.3%3.3%1.9%0.95%

How has branded search for Boffa Miskell and Planning Focus changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand planning consultancies in October 2026?

1 change

  1. Estimated monthly branded searches for Planning Focus in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

How are Boffa Miskell’s and Planning Focus’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boffa Miskell’s and Planning Focus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boffa Miskell

2 branded search terms

  • boffa miskell
  • boffamiskell

Planning Focus

1 branded search term

  • planning focus

How the Brand Demand Index is measured

Other head-to-heads among planning consultancies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free