Brandwave

Meridian Energy vs Powershop:Which is more popular by branded search in New Zealand?

In August 2026, Powershop had more branded searches than Meridian Energy among electricity retailers in New Zealand. Powershop was estimated to have 40.1K branded searches compared to Meridian Energy’s 29.4K, and held a 9.3% Share of Search versus Meridian Energy’s 6.8%.

Share of Search among electricity retailers in New Zealand in August 2026Which is more popular in search, Meridian Energy or Powershop?
Meridian Energy6.8%29.4K searches
vs
Powershop9.3%40.1K searches
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Which is more popular in search, Meridian Energy or Powershop?

Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Meridian Energy and Powershop among electricity retailers in New Zealand, by month

Share of Search by month for Powershop, Meridian Energy. The figures are in the table below the chart.

View monthly share of search table
MonthContact EnergyGenesis EnergyMercuryElectric KiwiPowershopMeridian EnergyPulse EnergyGlobugOctopus EnergyNova EnergyEcotricityToast Electric
Oct 202523%19.2%19%7.3%9.1%8.3%4.3%3.6%1.2%3%1.7%0.38%
Nov 202521.5%17.5%21.4%6.9%10.3%7.7%5%3.3%1.3%2.8%2%0.36%
Dec 202524.5%16.7%20%7.7%9.6%7.2%4.7%3.8%1.2%2.6%1.7%0.34%
Jan 202625.5%17.2%17.2%8%10%7.5%4.8%4%1.2%2.6%1.7%0.36%
Feb 202625.2%17%17.8%8.1%10.3%7.4%4.9%3.3%1.2%2.7%1.6%0.42%
Mar 202625.1%16.8%17.3%8.2%10.2%7.4%4.8%3.2%1.5%2.7%2.5%0.36%
Apr 202623.3%15.6%19.1%9.3%11.5%6.8%4.4%3%1.4%2.5%2.7%0.3%
May 202622.3%18.1%18.4%8.9%11%7.8%4.4%2.9%1.6%2.3%2.1%0.29%
Jun 202624.1%20.1%16.6%9.5%9.9%7.1%4%2.6%1.8%2.1%1.8%0.35%
Jul 202623.8%20.7%16.7%9.4%9.5%7%4.6%2.5%1.7%2%1.7%0.38%
Aug 202623.1%20%16.1%11.2%9.3%6.8%4.5%2.5%2%2%1.9%0.56%
Sep 2026————————————

How has the Meridian Energy and Powershop comparison changed over the last 12 months?

How did search popularity change for New Zealand electricity retailers in August 2026?

  1. In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.

  2. Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026.

  3. Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 7.8% to 6.8% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Meridian Energy’s and Powershop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meridian Energy

11 branded search terms

  • Meridian electricity
  • Meridian Energy
  • Meridian Energy EV plan
  • Meridian Energy New Zealand
  • Meridian Energy NZ
  • Meridian Energy plans
  • Meridian Energy rates
  • Meridian Energy reviews
  • Meridian Power
  • Meridian Power plans
  • Power Meridian

Powershop

8 branded search terms

  • Powershop
  • Powershop electricity
  • Powershop New Zealand
  • Powershop NZ
  • Powershop plans
  • Powershop price
  • Powershop pricing
  • Powershop reviews

How the Brand Demand Index is measured

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