Brandwave

How popular isMeridian Energy in search?

In August 2026, there were an estimated 29.4K branded searches for Meridian Energy in New Zealand which held steady over the last 11 months. Meridian Energy holds 6.8% estimated Share of Search among New Zealand electricity retailers and is ranked 6th of 12 competitors for search popularity.

Share of Search, August 2026
  1. Contact Energy23.1%
  2. Genesis Energy20%
  3. Mercury16.1%
  4. Electric Kiwi11.2%
  5. Powershop9.3%
  6. Meridian Energy6.8%
  7. Pulse Energy4.5%
  8. Globug2.5%
  9. Octopus Energy2%
  10. Nova Energy2%
  11. +2 more
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Which electricity retailers compete with Meridian Energy?

Meridian Energy against electricity retailers in New Zealand, by month

Share of Search by month for Contact Energy, Genesis Energy, Mercury, Electric Kiwi, Powershop, Meridian Energy, Pulse Energy, Globug, Octopus Energy. The figures are in the table below the chart.

View monthly share of search table
MonthContact EnergyGenesis EnergyMercuryElectric KiwiPowershopMeridian EnergyPulse EnergyGlobugOctopus EnergyNova EnergyEcotricityToast Electric
Oct 202523%19.2%19%7.3%9.1%8.3%4.3%3.6%1.2%3%1.7%0.38%
Nov 202521.5%17.5%21.4%6.9%10.3%7.7%5%3.3%1.3%2.8%2%0.36%
Dec 202524.5%16.7%20%7.7%9.6%7.2%4.7%3.8%1.2%2.6%1.7%0.34%
Jan 202625.5%17.2%17.2%8%10%7.5%4.8%4%1.2%2.6%1.7%0.36%
Feb 202625.2%17%17.8%8.1%10.3%7.4%4.9%3.3%1.2%2.7%1.6%0.42%
Mar 202625.1%16.8%17.3%8.2%10.2%7.4%4.8%3.2%1.5%2.7%2.5%0.36%
Apr 202623.3%15.6%19.1%9.3%11.5%6.8%4.4%3%1.4%2.5%2.7%0.3%
May 202622.3%18.1%18.4%8.9%11%7.8%4.4%2.9%1.6%2.3%2.1%0.29%
Jun 202624.1%20.1%16.6%9.5%9.9%7.1%4%2.6%1.8%2.1%1.8%0.35%
Jul 202623.8%20.7%16.7%9.4%9.5%7%4.6%2.5%1.7%2%1.7%0.38%
Aug 202623.1%20%16.1%11.2%9.3%6.8%4.5%2.5%2%2%1.9%0.56%
Sep 2026————————————

  1. 1.Contact Energy

    23.1%

    held 1st · 99.6K estimated branded searches · -0.39% vs prior month · -0.7 points

  2. 2.Genesis Energy

    20%

    held 2nd · 86.4K estimated branded searches · -0.6% vs prior month · -0.6 points

  3. 3.Mercury

    16.1%

    held 3rd · 69.6K estimated branded searches · -0.95% vs prior month · -0.6 points

  4. 4.Electric Kiwi

    11.2%

    moved from 5th to 4th · 48.2K estimated branded searches · +21.9% vs prior month · +1.8 points

  5. 5.Powershop

    9.3%

    moved from 4th to 5th · 40.1K estimated branded searches · +0.48% vs prior month · -0.2 points

  6. 6.Meridian Energy

    6.8%

    held 6th · 29.4K estimated branded searches · -0.37% vs prior month · -0.2 points

  7. 7.Pulse Energy

    4.5%

    held 7th · 19.6K estimated branded searches · +1.6% vs prior month · 0 points

  8. 8.Globug

    2.5%

    held 8th · 10.9K estimated branded searches · +1.8% vs prior month · 0 points

  9. 9.Octopus Energy

    2%

    moved from 11th to 9th · 8.7K estimated branded searches · +21% vs prior month · +0.3 points

  10. 10.Nova Energy

    2%

    moved from 9th to 10th · 8.6K estimated branded searches · +0.35% vs prior month · 0 points

  11. 11.Ecotricity

    1.9%

    moved from 10th to 11th · 8.3K estimated branded searches · +13.7% vs prior month · +0.2 points

  12. 12.Toast Electric

    0.56%

    held 12th · 2.4K estimated branded searches · +53.8% vs prior month · +0.2 points

Compare search popularity between Meridian Energy and its closest rivals

How has branded search demand for Meridian Energy changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Meridian Energy in New Zealand held steady, from 29.7K to 29.4K.
  • Across the 11 months ending August 2026, Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand decreased from 8.3% to 6.8%.
  • Across the 11 months ending August 2026, Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand peaked at 8.3% in October 2025 and was lowest at 6.8% in April 2026.
  • Across the 11 months ending August 2026, Meridian Energy fell from 5th to 6th among electricity retailers in New Zealand.

How did search popularity change for New Zealand electricity retailers in August 2026?

  1. In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.

  2. In August 2026, Contact Energy lost estimated Share of Search among electricity retailers in New Zealand, from 23.8% to 23.1%.

  3. In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%.

  4. In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%.

  5. Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026.

  6. Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 7.8% to 6.8% in August 2026.

How is Meridian Energy measured?

Brandwave collects information about searches that people make online using Meridian Energy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • Meridian electricity
  • Meridian Energy
  • Meridian Energy EV plan
  • Meridian Energy New Zealand
  • Meridian Energy NZ
  • Meridian Energy plans
  • Meridian Energy rates
  • Meridian Energy reviews
  • Meridian Power
  • Meridian Power plans
  • Power Meridian

Do you work for Meridian Energy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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