Melissa & Doug vs Tender Leaf Toys:Which is more popular?
In September 2026, Melissa & Doug had more branded searches than Tender Leaf Toys among dollhouse brands in New Zealand. Melissa & Doug had about 320 branded searches, while Tender Leaf Toys had 70. Melissa & Doug made up 8.3% of all dollhouse brand searches we track, and Tender Leaf Toys accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about dollhouse brands, Tender Leaf Toys appeared in three of the five answers and Melissa & Doug in none.
Who do people search for more?
Melissa & Doug, about 5 searches for every 1 for Tender Leaf Toys
Who does AI mention more?
Tender Leaf Toys, mentioned in 3 of 5 answers, Melissa & Doug in 0
Who does AI recommend more?
Tender Leaf Toys, the only one of the two named
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Top dollhouse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tender Leaf Toys was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Melissa & Doug did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Toy Van4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tender Leaf Toys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KidKraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dollhouse brands
5 answers
Asked ChatGPT
“Which dollhouse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dollhouse brands in New Zealand?”
Asked ChatGPT
“What's the best dollhouse brand in New Zealand for a child’s playroom?”
Searched Google, AI Overview
“dollhouses nz”
- 1Hape
- 1
Searched Google, AI Overview
“wooden dollhouse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Melissa & Doug or Tender Leaf Toys more popular in search?
This chart shows how often people search Google for Melissa & Doug and Tender Leaf Toys by name. Each line represents a brand's share of searches for all seven dollhouse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Melissa & Doug, Tender Leaf Toys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Fisher-Price | Hape | Melissa & Doug | Le Toy Van | Tender Leaf Toys | KidKraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 35.2% | 12.7% | 10.3% | 5.6% | 1.1% | 0.79% |
| Nov 2025 | 36.9% | 31.8% | 14% | 9.3% | 5% | 2.1% | 0.78% |
| Dec 2025 | 32.2% | 35.9% | 14.6% | 9.7% | 5.2% | 1.7% | 0.74% |
| Jan 2026 | 27.3% | 37.5% | 14.8% | 12.1% | 5.3% | 1.9% | 1.1% |
| Feb 2026 | 31.7% | 37.4% | 14.1% | 9.3% | 4.8% | 1.8% | 0.88% |
| Mar 2026 | 30.4% | 35.6% | 16.6% | 9% | 5.9% | 1.7% | 0.69% |
| Apr 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| May 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| Jun 2026 | 33% | 31.5% | 18% | 9.7% | 4.1% | 2.6% | 1.1% |
| Jul 2026 | 33% | 31.7% | 15.8% | 10.6% | 5.6% | 3% | 0.33% |
| Aug 2026 | 30.9% | 35.8% | 14.8% | 9.9% | 6.5% | 1.5% | 0.62% |
| Sep 2026 | 33.9% | 29.7% | 22.9% | 8.3% | 2.9% | 1.8% | 0.52% |
How has the Melissa & Doug and Tender Leaf Toys comparison changed over the last 12 months?
3 findings
- Melissa & Doug was ahead of Tender Leaf Toys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among dollhouse brands in New Zealand moved from 10.3% to 8.3%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dollhouse brands in New Zealand moved from 1.1% to 1.8%, and its estimated monthly branded searches moved from 40 to 70.
How did search popularity change for New Zealand dollhouse brands in September 2026?
2 changes
In September 2026, Melissa & Doug lost share of searches among dollhouse brands in New Zealand, from 9.9% to 8.3%.
Estimated monthly branded searches for Tender Leaf Toys in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Melissa & Doug’s and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Melissa & Doug
3 branded search terms
- melissa & doug
- melissa doug
- melissadoug
Tender Leaf Toys
1 branded search term
- tender leaf toys
Other head-to-heads among dollhouse brands
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