Fisher-Price vs Little Tikes:Which is more popular?
In September 2026, Little Tikes had more branded searches than Fisher-Price among dollhouse brands in New Zealand. Little Tikes had about 1,300 branded searches, while Fisher-Price had 1,140. Little Tikes made up 33.9% of all dollhouse brand searches we track, and Fisher-Price accounted for 29.7%. When we asked ChatGPT and Google AI Overviews about dollhouse brands, neither Fisher-Price nor Little Tikes appeared in any of the five answers.
Who do people search for more?
Little Tikes, about 14% more searches than Fisher-Price
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top dollhouse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Fisher-Price nor Little Tikes showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Toy Van4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tender Leaf Toys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KidKraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dollhouse brands
5 answers
Asked ChatGPT
“Which dollhouse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dollhouse brands in New Zealand?”
Asked ChatGPT
“What's the best dollhouse brand in New Zealand for a child’s playroom?”
Searched Google, AI Overview
“dollhouses nz”
- 1Hape
- 1
Searched Google, AI Overview
“wooden dollhouse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fisher-Price or Little Tikes more popular in search?
This chart shows how often people search Google for Fisher-Price and Little Tikes by name. Each line represents a brand's share of searches for all seven dollhouse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Little Tikes, Fisher-Price. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Fisher-Price | Hape | Melissa & Doug | Le Toy Van | Tender Leaf Toys | KidKraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 35.2% | 12.7% | 10.3% | 5.6% | 1.1% | 0.79% |
| Nov 2025 | 36.9% | 31.8% | 14% | 9.3% | 5% | 2.1% | 0.78% |
| Dec 2025 | 32.2% | 35.9% | 14.6% | 9.7% | 5.2% | 1.7% | 0.74% |
| Jan 2026 | 27.3% | 37.5% | 14.8% | 12.1% | 5.3% | 1.9% | 1.1% |
| Feb 2026 | 31.7% | 37.4% | 14.1% | 9.3% | 4.8% | 1.8% | 0.88% |
| Mar 2026 | 30.4% | 35.6% | 16.6% | 9% | 5.9% | 1.7% | 0.69% |
| Apr 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| May 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| Jun 2026 | 33% | 31.5% | 18% | 9.7% | 4.1% | 2.6% | 1.1% |
| Jul 2026 | 33% | 31.7% | 15.8% | 10.6% | 5.6% | 3% | 0.33% |
| Aug 2026 | 30.9% | 35.8% | 14.8% | 9.9% | 6.5% | 1.5% | 0.62% |
| Sep 2026 | 33.9% | 29.7% | 22.9% | 8.3% | 2.9% | 1.8% | 0.52% |
How has the Fisher-Price and Little Tikes comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Little Tikes took it in November 2025, Fisher-Price took it in December 2025, Little Tikes took it in June 2026, Fisher-Price took it in August 2026, Little Tikes took it in September 2026.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among dollhouse brands in New Zealand moved from 35.2% to 29.7%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among dollhouse brands in New Zealand moved from 34.4% to 33.9%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand dollhouse brands in September 2026?
2 changes
In September 2026, Little Tikes overtook Fisher-Price to become the leader among dollhouse brands in New Zealand, with 33.9% of the searches.
In September 2026, Fisher-Price lost share of searches among dollhouse brands in New Zealand, from 35.8% to 29.7%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Fisher-Price’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher-Price
8 branded search terms
- bus fisher price
- fisher price
- fisher price cars
- fisher price castle
- fisher price dj
- fisher price farm
- fisher price walker
- fisherprice
Little Tikes
1 branded search term
- little tikes
Other head-to-heads among dollhouse brands
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