Hape vs Little Tikes:Which is more popular?
In September 2026, Little Tikes had more branded searches than Hape among dollhouse brands in New Zealand. Little Tikes had about 1,300 branded searches, while Hape had 880. Little Tikes made up 33.9% of all dollhouse brand searches we track, and Hape accounted for 22.9%. When we asked ChatGPT and Google AI Overviews about dollhouse brands, Hape appeared in four of the five answers and Little Tikes in none.
Who do people search for more?
Little Tikes, about 48% more searches than Hape
Who does AI mention more?
Hape, mentioned in 4 of 5 answers, Little Tikes in 0
Who does AI recommend more?
Hape, the only one of the two named
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Top dollhouse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hape was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Little Tikes did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Toy Van4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tender Leaf Toys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KidKraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dollhouse brands
5 answers
Asked ChatGPT
“Which dollhouse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dollhouse brands in New Zealand?”
Asked ChatGPT
“What's the best dollhouse brand in New Zealand for a child’s playroom?”
Searched Google, AI Overview
“dollhouses nz”
- 1Hape
- 1
Searched Google, AI Overview
“wooden dollhouse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hape or Little Tikes more popular in search?
This chart shows how often people search Google for Hape and Little Tikes by name. Each line represents a brand's share of searches for all seven dollhouse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Little Tikes, Hape. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Fisher-Price | Hape | Melissa & Doug | Le Toy Van | Tender Leaf Toys | KidKraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 35.2% | 12.7% | 10.3% | 5.6% | 1.1% | 0.79% |
| Nov 2025 | 36.9% | 31.8% | 14% | 9.3% | 5% | 2.1% | 0.78% |
| Dec 2025 | 32.2% | 35.9% | 14.6% | 9.7% | 5.2% | 1.7% | 0.74% |
| Jan 2026 | 27.3% | 37.5% | 14.8% | 12.1% | 5.3% | 1.9% | 1.1% |
| Feb 2026 | 31.7% | 37.4% | 14.1% | 9.3% | 4.8% | 1.8% | 0.88% |
| Mar 2026 | 30.4% | 35.6% | 16.6% | 9% | 5.9% | 1.7% | 0.69% |
| Apr 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| May 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| Jun 2026 | 33% | 31.5% | 18% | 9.7% | 4.1% | 2.6% | 1.1% |
| Jul 2026 | 33% | 31.7% | 15.8% | 10.6% | 5.6% | 3% | 0.33% |
| Aug 2026 | 30.9% | 35.8% | 14.8% | 9.9% | 6.5% | 1.5% | 0.62% |
| Sep 2026 | 33.9% | 29.7% | 22.9% | 8.3% | 2.9% | 1.8% | 0.52% |
How has the Hape and Little Tikes comparison changed over the last 12 months?
3 findings
- Little Tikes was ahead of Hape in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s share of searches among dollhouse brands in New Zealand moved from 12.7% to 22.9%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among dollhouse brands in New Zealand moved from 34.4% to 33.9%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand dollhouse brands in September 2026?
2 changes
In September 2026, Little Tikes overtook Fisher-Price to become the leader among dollhouse brands in New Zealand, with 33.9% of the searches.
In September 2026, Hape gained share of searches among dollhouse brands in New Zealand, from 14.8% to 22.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hape’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hape
1 branded search term
- hape toys
Little Tikes
1 branded search term
- little tikes
Other head-to-heads among dollhouse brands
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