Melissa & Doug vs Mocka:Which is more popular?
In September 2026, Mocka had more branded searches than Melissa & Doug among play kitchen brands in New Zealand. Mocka had about 22,200 branded searches, while Melissa & Doug had 320. Mocka made up 80.2% of all play kitchen brand searches we track, and Melissa & Doug accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about play kitchen brands, Mocka appeared in three of the five answers and Melissa & Doug in none.
Who do people search for more?
Mocka, about 69 searches for every 1 for Melissa & Doug
Who does AI mention more?
Mocka, mentioned in 3 of 5 answers, Melissa & Doug in 0
Who does AI recommend more?
Mocka, the only one of the two named
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Top play kitchen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mocka was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Melissa & Doug did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Little Nation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mocka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hape3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
IKEA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Toy Van2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about play kitchen brands
5 answers
Asked ChatGPT
“Which play kitchen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best play kitchen brands in New Zealand?”
Asked ChatGPT
“What's the best play kitchen brand in New Zealand for a toddler?”
Searched Google, AI Overview
“best play kitchen”
Searched Google, AI Overview
“wooden play kitchen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Melissa & Doug or Mocka more popular in search?
This chart shows how often people search Google for Melissa & Doug and Mocka by name. Each line represents a brand's share of searches for all eight play kitchen brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mocka, Melissa & Doug. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Little Nation | Little Tikes | Fisher-Price | Hape | Melissa & Doug | IKEA | Le Toy Van |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.2% | 8.6% | 3.8% | 3.9% | 1.4% | 1.2% | 0.21% | 0.62% |
| Nov 2025 | 77.7% | 10.3% | 4.5% | 3.8% | 1.7% | 1.1% | 0.26% | 0.61% |
| Dec 2025 | 74.2% | 12% | 4.3% | 4.8% | 2% | 1.3% | 0.57% | 0.7% |
| Jan 2026 | 86.3% | 5.1% | 2.3% | 3.2% | 1.2% | 1% | 0.45% | 0.45% |
| Feb 2026 | 81.2% | 8.5% | 3.2% | 3.8% | 1.4% | 0.94% | 0.31% | 0.49% |
| Mar 2026 | 83.2% | 6% | 3.3% | 3.9% | 1.8% | 0.97% | 0.26% | 0.64% |
| Apr 2026 | 83.6% | 6% | 3.3% | 3.3% | 1.8% | 0.98% | 0.41% | 0.53% |
| May 2026 | 86.2% | 5.1% | 2.8% | 2.8% | 1.5% | 0.83% | 0.29% | 0.45% |
| Jun 2026 | 87% | 4.2% | 2.8% | 2.7% | 1.5% | 0.83% | 0.55% | 0.35% |
| Jul 2026 | 83.5% | 4.9% | 3.8% | 3.6% | 1.8% | 1.2% | 0.64% | 0.64% |
| Aug 2026 | 81.8% | 5.9% | 3.7% | 4.3% | 1.8% | 1.2% | 0.63% | 0.77% |
| Sep 2026 | 80.2% | 5.8% | 4.7% | 4.1% | 3.2% | 1.2% | 0.51% | 0.4% |
How has the Melissa & Doug and Mocka comparison changed over the last 12 months?
3 findings
- Mocka was ahead of Melissa & Doug in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among play kitchen brands in New Zealand held steady at 1.2%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Mocka’s share of searches among play kitchen brands in New Zealand held steady at 80.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for New Zealand play kitchen brands in September 2026?
2 changes
In September 2026, Mocka lost share of searches among play kitchen brands in New Zealand, from 81.8% to 80.2%.
Estimated monthly branded searches for Melissa & Doug in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Melissa & Doug’s and Mocka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Melissa & Doug
3 branded search terms
- melissa & doug
- melissa doug
- melissadoug
Mocka
1 branded search term
- Mocka
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