Brandwave

Quixel Megascans vs Synty Studios:Which is more popular in New Zealand?

In October 2026, Synty Studios had more branded searches than Quixel Megascans among 3D texture and asset libraries in New Zealand. Synty Studios had about 130 branded searches, while Quixel Megascans had 30. Synty Studios made up 10.7% of all 3D texture and asset library searches we track, and Quixel Megascans accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about 3D texture and asset libraries, Quixel Megascans appeared in all four answers and Synty Studios in two. Quixel Megascans was mentioned before Synty Studios in three out of four answers.

Among 3D texture and asset libraries in New Zealand in October 2026

Who do people search for more?

Synty Studios, about 4 searches for every 1 for Quixel Megascans

Synty Studios 130 searchesQuixel Megascans 30 searches

Who does AI mention more?

Quixel Megascans, mentioned in every answer we collected

Quixel Megascans in 4 of 4Synty Studios in 2 of 4

Who does AI recommend more?

Quixel Megascans, named ahead of Synty Studios in 3 of 4 answers

Quixel Megascans first in 3Synty Studios first in 1

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Top 3D texture and asset libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Quixel Megascans appeared in all four answers. Synty Studios was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Quixel Megascans was listed before Synty Studios in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poly Haven1st
  2. Fab2nd
  3. ambientCG3rd
  4. Quixel Megascans4th
  5. Synty Studios5th
  6. Poliigon6th
  7. Textures.com7th
  8. CGAxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Poly Haven4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quixel Megascans4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ambientCG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fab3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poliigon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Synty Studios2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textures.com2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CGAxis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 3D texture and asset libraries

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Quixel Megascans or Synty Studios more popular in search?

This chart shows how often people search Google for Quixel Megascans and Synty Studios by name. Each line represents a brand's share of searches for all eight 3D texture and asset libraries we track, month by month, from searches in New Zealand.

Quixel Megascans and Synty Studios among 3D texture and asset libraries in New Zealand, by month

Share of searches by month for Synty Studios, Quixel Megascans. The figures are in the table below the chart.

View monthly share of searches table
MonthPoly HavenPoliigonambientCGSynty StudiosFabTextures.comQuixel MegascansCGAxis
Nov 202545.5%22.1%6.5%14.3%3.9%2.6%3.9%1.3%
Dec 202544.2%21.2%5.8%11.5%5.8%1.9%7.7%1.9%
Jan 202643.8%21.9%4.7%12.5%6.3%3.1%6.3%1.6%
Feb 202658.1%12.2%9.5%9.5%2.7%4.1%2.7%1.4%
Mar 202658.6%12.6%8.1%10.8%3.6%2.7%2.7%0.9%
Apr 202653.4%12.5%8%14.8%3.4%2.3%4.5%1.1%
May 202658.7%17.4%7.4%8.3%2.5%2.5%2.5%0.83%
Jun 202657.1%15.2%8%11.6%3.6%1.8%1.8%0.89%
Jul 202659.1%10%8.2%12.7%4.5%1.8%2.7%0.91%
Aug 202657.7%12.6%9.9%9%3.6%2.7%3.6%0.9%
Sep 202655.8%10.6%13.5%11.5%2.9%2.9%1.9%0.96%
Oct 202652.9%14%11.6%10.7%4.1%3.3%2.5%0.83%

How has branded search for Quixel Megascans and Synty Studios changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?

3 changes

  1. In October 2026, Poliigon overtook ambientCG and Synty Studios to rank 2nd among 3D texture and asset libraries in New Zealand, with 14% of the searches.

  2. In October 2026, Quixel Megascans gained share of searches among 3D texture and asset libraries in New Zealand, from 1.9% to 2.5%.

  3. In October 2026, Synty Studios lost share of searches among 3D texture and asset libraries in New Zealand, from 11.5% to 10.7%.

How are Quixel Megascans’ and Synty Studios’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Quixel Megascans’ and Synty Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quixel Megascans

1 branded search term

  • quixel megascans

Synty Studios

2 branded search terms

  • synty
  • synty studios

How the Brand Demand Index is measured

Other head-to-heads among 3D texture and asset libraries

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