Brandwave

Quixel Megascans vs Poly Haven:Which is more popular in New Zealand?

In October 2026, Poly Haven had more branded searches than Quixel Megascans among 3D texture and asset libraries in New Zealand. Poly Haven had about 640 branded searches, while Quixel Megascans had 30. Poly Haven made up 52.9% of all 3D texture and asset library searches we track, and Quixel Megascans accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about 3D texture and asset libraries, both Quixel Megascans and Poly Haven appeared in all four answers. Poly Haven was mentioned before Quixel Megascans in every answer.

Among 3D texture and asset libraries in New Zealand in October 2026

Who do people search for more?

Poly Haven, about 21 searches for every 1 for Quixel Megascans

Poly Haven 640 searchesQuixel Megascans 30 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Quixel Megascans in 4 of 4Poly Haven in 4 of 4

Who does AI recommend more?

Poly Haven, named ahead of Quixel Megascans in every answer

Poly Haven first in 4Quixel Megascans never first

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Top 3D texture and asset libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Quixel Megascans and Poly Haven showed up in all four answers. Poly Haven was listed before Quixel Megascans in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poly Haven1st
  2. Fab2nd
  3. ambientCG3rd
  4. Quixel Megascans4th
  5. Synty Studios5th
  6. Poliigon6th
  7. Textures.com7th
  8. CGAxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Poly Haven4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quixel Megascans4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ambientCG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fab3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poliigon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Synty Studios2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textures.com2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CGAxis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 3D texture and asset libraries

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Quixel Megascans or Poly Haven more popular in search?

This chart shows how often people search Google for Quixel Megascans and Poly Haven by name. Each line represents a brand's share of searches for all eight 3D texture and asset libraries we track, month by month, from searches in New Zealand.

Quixel Megascans and Poly Haven among 3D texture and asset libraries in New Zealand, by month

Share of searches by month for Poly Haven, Quixel Megascans. The figures are in the table below the chart.

View monthly share of searches table
MonthPoly HavenPoliigonambientCGSynty StudiosFabTextures.comQuixel MegascansCGAxis
Nov 202545.5%22.1%6.5%14.3%3.9%2.6%3.9%1.3%
Dec 202544.2%21.2%5.8%11.5%5.8%1.9%7.7%1.9%
Jan 202643.8%21.9%4.7%12.5%6.3%3.1%6.3%1.6%
Feb 202658.1%12.2%9.5%9.5%2.7%4.1%2.7%1.4%
Mar 202658.6%12.6%8.1%10.8%3.6%2.7%2.7%0.9%
Apr 202653.4%12.5%8%14.8%3.4%2.3%4.5%1.1%
May 202658.7%17.4%7.4%8.3%2.5%2.5%2.5%0.83%
Jun 202657.1%15.2%8%11.6%3.6%1.8%1.8%0.89%
Jul 202659.1%10%8.2%12.7%4.5%1.8%2.7%0.91%
Aug 202657.7%12.6%9.9%9%3.6%2.7%3.6%0.9%
Sep 202655.8%10.6%13.5%11.5%2.9%2.9%1.9%0.96%
Oct 202652.9%14%11.6%10.7%4.1%3.3%2.5%0.83%

How has branded search for Quixel Megascans and Poly Haven changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?

2 changes
  1. In October 2026, Quixel Megascans gained share of searches among 3D texture and asset libraries in New Zealand, from 1.9% to 2.5%.

  2. In October 2026, Poly Haven lost share of searches among 3D texture and asset libraries in New Zealand, from 55.8% to 52.9%.

How are Quixel Megascans’ and Poly Haven’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Quixel Megascans’ and Poly Haven’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quixel Megascans

1 branded search term

  • quixel megascans

Poly Haven

2 branded search terms

  • poly haven
  • polyhaven

How the Brand Demand Index is measured

Other head-to-heads among 3D texture and asset libraries

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