Brandwave

McCormick vs Mrs Rogers:Which is more popular?

In September 2026, Mrs Rogers had more branded searches than McCormick among herb and spice brands in New Zealand. Mrs Rogers had about 410 branded searches, while McCormick had 70. Mrs Rogers made up 6% of all herb and spice brand searches we track, and McCormick accounted for 1%. When we asked ChatGPT and Google AI Overviews about herb and spice brands, Mrs Rogers appeared in four of the five answers and McCormick in none.

Among herb and spice brands in New Zealand in September 2026

Who do people search for more?

Mrs Rogers, about 6 searches for every 1 for McCormick

Mrs Rogers 410 searchesMcCormick 70 searches

Who does AI mention more?

Mrs Rogers, mentioned in 4 of 5 answers, McCormick in 0

Mrs Rogers in 4 of 5McCormick in 0 of 5

Who does AI recommend more?

Mrs Rogers, the only one of the two named

Mrs Rogers first in 3McCormick never named

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Top herb and spice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mrs Rogers was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. McCormick did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs Rogers1st
  2. Gregg's2nd
  3. Masterfoods3rd
  4. Ceres Organics4th
  5. Fresh As5th
  6. Old El Paso–
  7. Hansells–
  8. McCormick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs Rogers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ceres Organics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregg's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh As2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterfoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Old El Paso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hansells0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McCormick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about herb and spice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is McCormick or Mrs Rogers more popular in search?

This chart shows how often people search Google for McCormick and Mrs Rogers by name. Each line represents a brand's share of searches for all eight herb and spice brands we track, month by month, from searches in New Zealand.

McCormick and Mrs Rogers among herb and spice brands in New Zealand, by month

Share of searches by month for Mrs Rogers, McCormick. The figures are in the table below the chart.

View monthly share of searches table
MonthCeres OrganicsGregg'sFresh AsOld El PasoMrs RogersHansellsMasterfoodsMcCormick
Oct 202547.4%12.3%14.5%9.2%4.4%6.5%4.7%0.98%
Nov 202548.9%8.8%15%9.3%5.9%6.7%3.9%1.5%
Dec 202543.7%14%13.3%8.2%6%7.8%5.3%1.6%
Jan 202642.1%15.2%12.9%8.7%7%7.7%4.8%1.6%
Feb 202647.4%13.1%9.8%7.7%5.1%6.2%4.4%6.4%
Mar 202647.8%18.9%8%7.4%5.2%6.5%3.9%2.4%
Apr 202652.6%13.7%7.2%8%5.8%6.3%4.5%1.9%
May 202651.6%11.2%8.6%9.5%6%5%4.2%4%
Jun 202649.7%9%8.3%9%8.4%8.1%3.9%3.7%
Jul 202645.6%12.4%9.2%8.6%8%5.4%4.3%6.5%
Aug 202648.5%12.9%8.1%8.7%6.7%5.8%4.3%5%
Sep 202652.2%11.3%10.6%9.7%6%5.1%4.1%1%

How has the McCormick and Mrs Rogers comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: McCormick took it in February 2026, Mrs Rogers took it in March 2026.
  • Across the 12 months ending September 2026, McCormick’s share of searches among herb and spice brands in New Zealand moved from 0.98% to 1%, and its estimated monthly branded searches moved from 60 to 70.
  • Across the 12 months ending September 2026, Mrs Rogers’ share of searches among herb and spice brands in New Zealand moved from 4.4% to 6%, and its estimated monthly branded searches moved from 270 to 410.

How did search popularity change for New Zealand herb and spice brands in September 2026?

2 changes

  1. In September 2026, McCormick lost share of searches among herb and spice brands in New Zealand, from 5% to 1%.

  2. In September 2026, Mrs Rogers lost share of searches among herb and spice brands in New Zealand, from 6.7% to 6%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using McCormick’s and Mrs Rogers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

McCormick

7 branded search terms

  • mccormick curry seasoning
  • mccormick herbs
  • mccormick italian spice
  • mccormick pickling spice
  • mccormick seasoning
  • mccormick spice
  • mccormick taco spice

Mrs Rogers

3 branded search terms

  • mrs rogers
  • mrs rogers spices
  • mrsrogers

How the Brand Demand Index is measured

Other head-to-heads among herb and spice brands

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