Brandwave

Mayceys vs The Natural Confectionery Co.:Which is more popular in New Zealand?

In October 2026, The Natural Confectionery Co. had more branded searches than Mayceys among lolly brands in New Zealand. The Natural Confectionery Co. had about 1,810 branded searches, while Mayceys had 1,320. The Natural Confectionery Co. made up 9.8% of all lolly brand searches we track, and Mayceys accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about lolly brands, Mayceys appeared in four of the five answers and The Natural Confectionery Co. in three. Mayceys was mentioned before The Natural Confectionery Co. in two out of three answers.

Among lolly brands in New Zealand in October 2026

Who do people search for more?

The Natural Confectionery Co., about 37% more searches than Mayceys

The Natural Confectionery Co. 1.8K searchesMayceys 1.3K searches

Who does AI mention more?

Mayceys, mentioned in 4 of 5 answers, The Natural Confectionery Co. in 3

Mayceys in 4 of 5The Natural Confectionery Co. in 3 of 5

Who does AI recommend more?

Mayceys, named ahead of The Natural Confectionery Co. in 2 of 3 answers

Mayceys first in 2The Natural Confectionery Co. first in 1

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mayceys was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Natural Confectionery Co. was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mayceys was listed before The Natural Confectionery Co. in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pascall1st
  2. RJ's2nd
  3. Rainbow3rd
  4. Mayceys4th
  5. The Natural Confectionery Co.5th
  6. Haribo–
  7. Skittles–
  8. Allens–
  9. Mentos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mayceys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rainbow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RJ's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pascall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Natural Confectionery Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mayceys or The Natural Confectionery Co. more popular in search?

This chart shows how often people search Google for Mayceys and The Natural Confectionery Co. by name. Each line represents a brand's share of searches for all nine lolly brands we track, month by month, from searches in New Zealand.

Mayceys and The Natural Confectionery Co. among lolly brands in New Zealand, by month

Share of searches by month for The Natural Confectionery Co., Mayceys. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesRJ'sPascallThe Natural Confectionery Co.AllensMentosMayceysRainbow
Nov 202523.6%24.2%11.7%11%7.4%2.6%9%7.2%3.4%
Dec 202523.8%18.7%15.4%11.6%8.5%4.2%7.9%7.5%2.4%
Jan 202623.3%19.2%12.9%10.2%9.3%3.6%7.9%10.3%3.4%
Feb 202622.4%19.6%16.9%11.3%7.5%2.6%8.3%8.3%3.2%
Mar 202624.8%17.5%12.3%13.2%8.7%2.7%10.3%7.5%3.1%
Apr 202623.7%19.1%13.5%10.2%8.7%3.6%8.1%9.7%3.2%
May 202626.7%19.5%12.8%9.6%7.9%4.3%8.4%8.1%2.6%
Jun 202624.4%22.3%10.3%13.1%7.5%3.3%8.9%7.3%3.1%
Jul 202623.2%22.6%11.9%10.9%8.1%5.8%7.5%7.5%2.5%
Aug 202623.7%19.4%10.8%12.2%10%6%8.2%7.1%2.8%
Sep 202621.4%18.8%13.5%12.3%9.3%5.3%7.7%9.1%2.6%
Oct 202624%15.1%13%11.9%9.8%9.5%7.2%7.2%2.3%

How has branded search for Mayceys and The Natural Confectionery Co. changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: Mayceys took it in January 2026, The Natural Confectionery Co. took it in March 2026, Mayceys took it in April 2026, The Natural Confectionery Co. took it in June 2026.
  • Across the 12 months ending October 2026, Mayceys’ share of searches among lolly brands in New Zealand held steady at 7.2%, and its estimated monthly branded searches moved from 980 to 1.3K.
  • Across the 12 months ending October 2026, The Natural Confectionery Co.’s share of searches among lolly brands in New Zealand moved from 7.4% to 9.8%, and its estimated monthly branded searches moved from 1K to 1.8K.

How did search popularity change for New Zealand lolly brands in October 2026?

3 changes
  1. In October 2026, Allens overtook Mayceys and Mentos to rank 6th among lolly brands in New Zealand, with 9.5% of the searches.

  2. In October 2026, The Natural Confectionery Co. gained share of searches among lolly brands in New Zealand, from 9.3% to 9.8%.

  3. In October 2026, Mayceys lost share of searches among lolly brands in New Zealand, from 9.1% to 7.2%.

How are Mayceys’ and The Natural Confectionery Co.’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Mayceys’ and The Natural Confectionery Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mayceys

2 branded search terms

  • mayceys
  • mayceys lollies

The Natural Confectionery Co.

4 branded search terms

  • natural confectionery
  • natural confectionery company
  • the natural confectionery
  • the natural confectionery co

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

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