Brandwave

Mayceys vs Pascall:Which is more popular in New Zealand?

In October 2026, Pascall had more branded searches than Mayceys among lolly brands in New Zealand. Pascall had about 2,190 branded searches, while Mayceys had 1,320. Pascall made up 11.9% of all lolly brand searches we track, and Mayceys accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about lolly brands, Mayceys appeared in four of the five answers and Pascall in three. Pascall was mentioned before Mayceys in every answer.

Among lolly brands in New Zealand in October 2026

Who do people search for more?

Pascall, about 66% more searches than Mayceys

Pascall 2.2K searchesMayceys 1.3K searches

Who does AI mention more?

Mayceys, mentioned in 4 of 5 answers, Pascall in 3

Mayceys in 4 of 5Pascall in 3 of 5

Who does AI recommend more?

Pascall, named ahead of Mayceys in every answer

Pascall first in 3Mayceys never first

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mayceys was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pascall was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pascall was listed before Mayceys in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pascall1st
  2. RJ's2nd
  3. Rainbow3rd
  4. Mayceys4th
  5. The Natural Confectionery Co.5th
  6. Haribo–
  7. Skittles–
  8. Allens–
  9. Mentos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mayceys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rainbow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RJ's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pascall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Natural Confectionery Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mayceys or Pascall more popular in search?

This chart shows how often people search Google for Mayceys and Pascall by name. Each line represents a brand's share of searches for all nine lolly brands we track, month by month, from searches in New Zealand.

Mayceys and Pascall among lolly brands in New Zealand, by month

Share of searches by month for Pascall, Mayceys. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesRJ'sPascallThe Natural Confectionery Co.AllensMentosMayceysRainbow
Nov 202523.6%24.2%11.7%11%7.4%2.6%9%7.2%3.4%
Dec 202523.8%18.7%15.4%11.6%8.5%4.2%7.9%7.5%2.4%
Jan 202623.3%19.2%12.9%10.2%9.3%3.6%7.9%10.3%3.4%
Feb 202622.4%19.6%16.9%11.3%7.5%2.6%8.3%8.3%3.2%
Mar 202624.8%17.5%12.3%13.2%8.7%2.7%10.3%7.5%3.1%
Apr 202623.7%19.1%13.5%10.2%8.7%3.6%8.1%9.7%3.2%
May 202626.7%19.5%12.8%9.6%7.9%4.3%8.4%8.1%2.6%
Jun 202624.4%22.3%10.3%13.1%7.5%3.3%8.9%7.3%3.1%
Jul 202623.2%22.6%11.9%10.9%8.1%5.8%7.5%7.5%2.5%
Aug 202623.7%19.4%10.8%12.2%10%6%8.2%7.1%2.8%
Sep 202621.4%18.8%13.5%12.3%9.3%5.3%7.7%9.1%2.6%
Oct 202624%15.1%13%11.9%9.8%9.5%7.2%7.2%2.3%

How has branded search for Mayceys and Pascall changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Mayceys took it in January 2026, Pascall took it in February 2026.
  • Across the 12 months ending October 2026, Mayceys’ share of searches among lolly brands in New Zealand held steady at 7.2%, and its estimated monthly branded searches moved from 980 to 1.3K.
  • Across the 12 months ending October 2026, Pascall’s share of searches among lolly brands in New Zealand moved from 11% to 11.9%, and its estimated monthly branded searches moved from 1.5K to 2.2K.

How did search popularity change for New Zealand lolly brands in October 2026?

3 changes
  1. In October 2026, Allens overtook Mayceys and Mentos to rank 6th among lolly brands in New Zealand, with 9.5% of the searches.

  2. In October 2026, Mayceys lost share of searches among lolly brands in New Zealand, from 9.1% to 7.2%.

  3. Estimated monthly branded searches for Pascall in New Zealand rose 45% over 12 measured months, from 1.5K to 2.2K in October 2026.

How are Mayceys’ and Pascall’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Mayceys’ and Pascall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mayceys

2 branded search terms

  • mayceys
  • mayceys lollies

Pascall

11 branded search terms

  • pascall
  • pascall candy
  • pascall eskimo
  • pascall explorers
  • pascall jet planes
  • pascall lollies
  • pascall milk bottles
  • pascall milk shakes
  • pascall party pack
  • pascall sweets
  • pascall wine gums

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

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