Brandwave

MASV vs TransferNow:Which is more popular?

In September 2026, TransferNow had more branded searches than MASV among large file transfer services in New Zealand. TransferNow had about 400 branded searches, while MASV had 70. TransferNow made up 1.7% of all large file transfer service searches we track, and MASV accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about large file transfer services, MASV appeared in three of the five answers and TransferNow in one. MASV was mentioned before TransferNow in three out of four answers that named either.

Among large file transfer services in New Zealand in September 2026

Who do people search for more?

TransferNow, about 6 searches for every 1 for MASV

TransferNow 400 searchesMASV 70 searches

Who does AI mention more?

MASV, mentioned in 3 of 5 answers, TransferNow in 1

MASV in 3 of 5TransferNow in 1 of 5

Who does AI recommend more?

MASV, named ahead of TransferNow in 3 of 4 answers

MASV first in 3TransferNow first in 1

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Top large file transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MASV was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TransferNow was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MASV was listed before TransferNow in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WeTransfer1st
  2. MASV2nd
  3. SwissTransfer3rd
  4. Smash4th
  5. Filemail5th
  6. TransferNow6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WeTransfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smash3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MASV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwissTransfer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filemail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TransferNow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about large file transfer services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MASV or TransferNow more popular in search?

This chart shows how often people search Google for MASV and TransferNow by name. Each line represents a brand's share of searches for all six large file transfer services we track, month by month, from searches in New Zealand.

MASV and TransferNow among large file transfer services in New Zealand, by month

Share of searches by month for TransferNow, MASV. The figures are in the table below the chart.

View monthly share of searches table
MonthWeTransferSwissTransferTransferNowSmashMASVFilemail
Oct 202594.9%2%2%0.25%0.38%0.46%
Nov 202595.1%2%1.6%0.42%0.47%0.38%
Dec 202594.9%2.5%1.4%0.36%0.47%0.41%
Jan 202695.4%2%1.4%0.52%0.26%0.42%
Feb 202695.8%1.7%1.4%0.47%0.3%0.38%
Mar 202694.9%2%1.7%0.59%0.38%0.38%
Apr 202695.6%1.7%1.4%0.59%0.38%0.34%
May 202695.1%2%1.7%0.47%0.38%0.25%
Jun 202695.1%2%1.7%0.54%0.38%0.29%
Jul 202694.9%2%1.8%0.54%0.29%0.42%
Aug 202695.1%2%1.8%0.42%0.38%0.29%
Sep 202695.2%2%1.7%0.55%0.3%0.21%

How has the MASV and TransferNow comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand large file transfer services in September 2026?

2 changes

  1. Estimated monthly branded searches for MASV in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

  2. Estimated monthly branded searches for TransferNow in New Zealand fell 16.7% over 12 measured months, from 480 to 400 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using MASV’s and TransferNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MASV

1 branded search term

  • masv

TransferNow

2 branded search terms

  • transfernow
  • transfernow file transfer

How the Brand Demand Index is measured

Other head-to-heads among large file transfer services

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