MASV vs SwissTransfer:Which is more popular?
In September 2026, SwissTransfer had more branded searches than MASV among large file transfer services in New Zealand. SwissTransfer had about 480 branded searches, while MASV had 70. SwissTransfer made up 2% of all large file transfer service searches we track, and MASV accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about large file transfer services, MASV appeared in three of the five answers and SwissTransfer in two. SwissTransfer was mentioned before MASV in two out of three answers that named either.
Who do people search for more?
SwissTransfer, about 7 searches for every 1 for MASV
Who does AI mention more?
MASV, mentioned in 3 of 5 answers, SwissTransfer in 2
Who does AI recommend more?
SwissTransfer, named ahead of MASV in 2 of 3 answers
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Top large file transfer services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MASV was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SwissTransfer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SwissTransfer was listed before MASV in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
WeTransfer1st- MASV2nd
- SwissTransfer3rd
Smash4th
Filemail5th
TransferNow6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- WeTransfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smash3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MASV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SwissTransfer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Filemail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TransferNow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about large file transfer services
5 answers
Asked ChatGPT
“Which large file transfer service should I use in New Zealand?”
Asked ChatGPT
“What are the best large file transfer services in New Zealand?”
Asked ChatGPT
“What's the best large file transfer service in New Zealand for big media files?”
Searched Google, AI Overview
“large file transfer service”
Searched Google, AI Overview
“transfer big files”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is MASV or SwissTransfer more popular in search?
This chart shows how often people search Google for MASV and SwissTransfer by name. Each line represents a brand's share of searches for all six large file transfer services we track, month by month, from searches in New Zealand.
Share of searches by month for SwissTransfer, MASV. The figures are in the table below the chart.
View monthly share of searches table
| Month | WeTransfer | SwissTransfer | TransferNow | Smash | MASV | Filemail |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.9% | 2% | 2% | 0.25% | 0.38% | 0.46% |
| Nov 2025 | 95.1% | 2% | 1.6% | 0.42% | 0.47% | 0.38% |
| Dec 2025 | 94.9% | 2.5% | 1.4% | 0.36% | 0.47% | 0.41% |
| Jan 2026 | 95.4% | 2% | 1.4% | 0.52% | 0.26% | 0.42% |
| Feb 2026 | 95.8% | 1.7% | 1.4% | 0.47% | 0.3% | 0.38% |
| Mar 2026 | 94.9% | 2% | 1.7% | 0.59% | 0.38% | 0.38% |
| Apr 2026 | 95.6% | 1.7% | 1.4% | 0.59% | 0.38% | 0.34% |
| May 2026 | 95.1% | 2% | 1.7% | 0.47% | 0.38% | 0.25% |
| Jun 2026 | 95.1% | 2% | 1.7% | 0.54% | 0.38% | 0.29% |
| Jul 2026 | 94.9% | 2% | 1.8% | 0.54% | 0.29% | 0.42% |
| Aug 2026 | 95.1% | 2% | 1.8% | 0.42% | 0.38% | 0.29% |
| Sep 2026 | 95.2% | 2% | 1.7% | 0.55% | 0.3% | 0.21% |
How has the MASV and SwissTransfer comparison changed over the last 12 months?
3 findings
- SwissTransfer was ahead of MASV in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MASV’s share of searches among large file transfer services in New Zealand moved from 0.38% to 0.3%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, SwissTransfer’s share of searches among large file transfer services in New Zealand held steady at 2%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand large file transfer services in September 2026?
1 change
Estimated monthly branded searches for MASV in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MASV’s and SwissTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MASV
1 branded search term
- masv
SwissTransfer
1 branded search term
- swisstransfer
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