Brandwave

ManageEngine ServiceDesk Plus vs TOPdesk:Which is more popular?

In September 2026, ManageEngine ServiceDesk Plus had more branded searches than TOPdesk among IT service management platforms in New Zealand. ManageEngine ServiceDesk Plus had about 20 branded searches, while TOPdesk had 10. ManageEngine ServiceDesk Plus made up 0.94% of all IT service management platform searches we track, and TOPdesk accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about IT service management platforms, ManageEngine ServiceDesk Plus appeared in four of the five answers and TOPdesk in none.

Among IT service management platforms in New Zealand in September 2026

Who do people search for more?

ManageEngine ServiceDesk Plus, about 2 searches for every 1 for TOPdesk

ManageEngine ServiceDesk Plus 20 searchesTOPdesk 10 searches

Who does AI mention more?

ManageEngine ServiceDesk Plus, mentioned in 4 of 5 answers, TOPdesk in 0

ManageEngine ServiceDesk Plus in 4 of 5TOPdesk in 0 of 5

Who does AI recommend more?

ManageEngine ServiceDesk Plus, the only one of the two named

ManageEngine ServiceDesk Plus first in 4TOPdesk never named

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Top IT service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ManageEngine ServiceDesk Plus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TOPdesk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Jira Service Management2nd
  3. ServiceNow3rd
  4. HaloITSM4th
  5. ManageEngine ServiceDesk Plus5th
  6. SysAid–
  7. TOPdesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HaloITSM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ManageEngine ServiceDesk Plus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SysAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOPdesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ManageEngine ServiceDesk Plus or TOPdesk more popular in search?

This chart shows how often people search Google for ManageEngine ServiceDesk Plus and TOPdesk by name. Each line represents a brand's share of searches for all seven IT service management platforms we track, month by month, from searches in New Zealand.

ManageEngine ServiceDesk Plus and TOPdesk among IT service management platforms in New Zealand, by month

Share of searches by month for ManageEngine ServiceDesk Plus, TOPdesk. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowJira Service ManagementFreshserviceHaloITSMManageEngine ServiceDesk PlusSysAidTOPdesk
Oct 202579.7%8.2%7.7%1.4%0.97%1.4%0.48%
Nov 202579.7%8.2%7.2%1.9%0.97%0.97%0.97%
Dec 202580.6%6.3%8.6%1.7%1.1%1.1%0.57%
Jan 202681.6%7%6.5%2.5%1%0.5%1%
Feb 202681.5%8.1%5.4%1.8%1.4%0.9%0.9%
Mar 202683.6%6.5%5.8%1.5%1.5%0.73%0.36%
Apr 202683.8%5.5%6.3%1.8%1.5%0.74%0.37%
May 202688.3%4%4.3%0.8%1.9%0.53%0.27%
Jun 202686.2%6.3%4.6%1.1%0.86%0.57%0.29%
Jul 202685.4%5.5%5.8%1.5%0.73%0.73%0.36%
Aug 202680.9%8.1%7.4%1.5%0.74%0.74%0.74%
Sep 202679.7%8%7.5%2.4%0.94%0.94%0.47%

How has the ManageEngine ServiceDesk Plus and TOPdesk comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand IT service management platforms in September 2026?

0 changes

Neither ManageEngine ServiceDesk Plus nor TOPdesk moved beyond provider rounding among IT service management platforms in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ManageEngine ServiceDesk Plus’ and TOPdesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ManageEngine ServiceDesk Plus

1 branded search term

  • manageengineservicedeskplus

TOPdesk

1 branded search term

  • topdesk

How the Brand Demand Index is measured

Other head-to-heads among IT service management platforms

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