Mahindra vs Tatu:Which is more popular?

In September 2026, Mahindra had more branded searches than Tatu among disc harrow brands in New Zealand. Mahindra had about 2,740 branded searches, while Tatu had 0. Mahindra made up 35% of all disc harrow brand searches we track, and Tatu accounted for 0%. When we asked ChatGPT and Google AI Overviews about disc harrow brands, Tatu appeared in two of the five answers and Mahindra in none.

Among disc harrow brands in New Zealand in September 2026

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Top disc harrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tatu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mahindra did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kverneland	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Tatu	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Kubota	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
AMAZONE	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
John Deere	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Mahindra	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Kverneland2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tatu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AMAZONE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc harrow brands

5 answers

Asked ChatGPT
“Which disc harrow brand should I buy in New Zealand?”
1. 1Tatu
2. 2Kubota
Asked ChatGPT
“What are the best disc harrow brands in New Zealand?”
1. 1Kverneland
2. 2Tatu
Asked ChatGPT
“What's the best disc harrow brand in New Zealand for a farm?”
1. 1Kverneland
2. 2AMAZONE
Searched Google, AI Overview
“best disc harrow”
Searched Google, AI Overview
“farm harrow”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mahindra or Tatu more popular in search?

This chart shows how often people search Google for Mahindra and Tatu by name. Each line represents a brand's share of searches for all six disc harrow brands we track, month by month, from searches in New Zealand.

Mahindra and Tatu among disc harrow brands in New Zealand, by month

Month	John Deere	Mahindra	Kubota	Kverneland	AMAZONE	Tatu
Oct 2025	46.6%	35.2%	16.4%	1.5%	0.11%	0.11%
Nov 2025	45.4%	33.3%	19.7%	1.5%	0.11%	0%
Dec 2025	46.8%	35.3%	16.5%	1.2%	0.11%	0.11%
Jan 2026	39.3%	42.4%	16.9%	1.2%	0.11%	0.11%
Feb 2026	40.1%	36.9%	22%	0.83%	0.12%	0%
Mar 2026	37.4%	33.3%	28.6%	0.75%	0%	0%
Apr 2026	41.6%	35.1%	22.1%	0.86%	0.12%	0.12%
May 2026	42%	34%	23.1%	0.62%	0.12%	0.12%
Jun 2026	41.2%	31.6%	26.1%	0.85%	0.12%	0.12%
Jul 2026	42%	39.4%	17.6%	1%	0%	0%
Aug 2026	38.8%	42.2%	17.9%	1%	0.12%	0%
Sep 2026	43.7%	35%	19.7%	1.4%	0.13%	0%

How has the Mahindra and Tatu comparison changed over the last 12 months?

3 findings

Mahindra was ahead of Tatu in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Mahindra’s share of searches among disc harrow brands in New Zealand moved from 35.2% to 35%, and its estimated monthly branded searches moved from 3.3K to 2.7K.
Across the 12 months ending September 2026, Tatu’s share of searches among disc harrow brands in New Zealand moved from 0.11% to 0%, and its estimated monthly branded searches moved from 10 to 0.

How did search popularity change for New Zealand disc harrow brands in September 2026?

3 changes

In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches.
In September 2026, Mahindra lost share of searches among disc harrow brands in New Zealand, from 42.2% to 35%.
Estimated monthly branded searches for Tatu in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Mahindra’s and Tatu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.