Brandwave

Lupi vs Red Island:Which is more popular?

In September 2026, Lupi had more branded searches than Red Island among cooking oil brands in New Zealand. Lupi had about 190 branded searches, while Red Island had 20. Lupi made up 8.8% of all cooking oil brand searches we track, and Red Island accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about cooking oil brands, Lupi appeared in two of the five answers and Red Island in none.

Among cooking oil brands in New Zealand in September 2026

Who do people search for more?

Lupi, about 10 searches for every 1 for Red Island

Lupi 190 searchesRed Island 20 searches

Who does AI mention more?

Lupi, mentioned in 2 of 5 answers, Red Island in 0

Lupi in 2 of 5Red Island in 0 of 5

Who does AI recommend more?

Lupi, the only one of the two named

Lupi first in 2Red Island never named

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Top cooking oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lupi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Red Island did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Good Oil1st
  2. Alfa One2nd
  3. Cobram Estate3rd
  4. Lupi4th
  5. The Village Press5th
  6. Bertolli6th
  7. Olivado–
  8. Red Island–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alfa One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Good Oil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Village Press2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lupi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bertolli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobram Estate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olivado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Island0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooking oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lupi or Red Island more popular in search?

This chart shows how often people search Google for Lupi and Red Island by name. Each line represents a brand's share of searches for all eight cooking oil brands we track, month by month, from searches in New Zealand.

Lupi and Red Island among cooking oil brands in New Zealand, by month

Share of searches by month for Lupi, Red Island. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Good OilThe Village PressLupiAlfa OneBertolliOlivadoCobram EstateRed Island
Oct 202565%12.2%7.3%2%2.8%7.3%2.4%0.81%
Nov 202561.6%20.4%7.1%2.4%2.4%2.8%1.9%1.4%
Dec 202558.3%22.4%6.7%2.7%2.2%3.6%2.7%1.3%
Jan 202659.9%13.8%8.3%3.7%4.6%4.1%3.7%1.8%
Feb 202658.1%14%8.7%4.7%4.7%4.1%3.5%2.3%
Mar 202665.8%11.5%7.4%4.9%3.7%3.3%2.1%1.2%
Apr 202669%10.3%6.5%3.4%3.9%3.4%1.7%1.7%
May 202650.4%16.7%5.8%3.9%17.1%2.3%2.3%1.6%
Jun 202662.5%12.5%5.8%7.2%5.3%2.9%2.9%0.96%
Jul 202651%17.9%9.2%11.2%4.1%2%3.1%1.5%
Aug 202655.8%17.2%9.4%6.4%3.4%3.4%2.6%1.7%
Sep 202659.9%13.8%8.8%6.9%3.7%3.2%2.8%0.92%

How has the Lupi and Red Island comparison changed over the last 12 months?

3 findings
  • Lupi was ahead of Red Island in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lupi’s share of searches among cooking oil brands in New Zealand moved from 7.3% to 8.8%, and its estimated monthly branded searches moved from 180 to 190.
  • Across the 12 months ending September 2026, Red Island’s share of searches among cooking oil brands in New Zealand moved from 0.81% to 0.92%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand cooking oil brands in September 2026?

2 changes

  1. In September 2026, Red Island lost share of searches among cooking oil brands in New Zealand, from 1.7% to 0.92%.

  2. In September 2026, Lupi lost share of searches among cooking oil brands in New Zealand, from 9.4% to 8.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Lupi’s and Red Island’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lupi

2 branded search terms

  • lupi oil
  • lupi olive oil

Red Island

2 branded search terms

  • red island
  • red island oil

How the Brand Demand Index is measured

Other head-to-heads among cooking oil brands

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