Little Tikes vs Tender Leaf Toys:Which is more popular?
In September 2026, Little Tikes had more branded searches than Tender Leaf Toys among dollhouse brands in New Zealand. Little Tikes had about 1,300 branded searches, while Tender Leaf Toys had 70. Little Tikes made up 33.9% of all dollhouse brand searches we track, and Tender Leaf Toys accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about dollhouse brands, Tender Leaf Toys appeared in three of the five answers and Little Tikes in none.
Who do people search for more?
Little Tikes, about 19 searches for every 1 for Tender Leaf Toys
Who does AI mention more?
Tender Leaf Toys, mentioned in 3 of 5 answers, Little Tikes in 0
Who does AI recommend more?
Tender Leaf Toys, the only one of the two named
Follow Little Tikes vs Tender Leaf Toys and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dollhouse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tender Leaf Toys was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Little Tikes did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Toy Van4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tender Leaf Toys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KidKraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dollhouse brands
5 answers
Asked ChatGPT
“Which dollhouse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dollhouse brands in New Zealand?”
Asked ChatGPT
“What's the best dollhouse brand in New Zealand for a child’s playroom?”
Searched Google, AI Overview
“dollhouses nz”
- 1Hape
- 1
Searched Google, AI Overview
“wooden dollhouse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Little Tikes or Tender Leaf Toys more popular in search?
This chart shows how often people search Google for Little Tikes and Tender Leaf Toys by name. Each line represents a brand's share of searches for all seven dollhouse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Little Tikes, Tender Leaf Toys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Fisher-Price | Hape | Melissa & Doug | Le Toy Van | Tender Leaf Toys | KidKraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 35.2% | 12.7% | 10.3% | 5.6% | 1.1% | 0.79% |
| Nov 2025 | 36.9% | 31.8% | 14% | 9.3% | 5% | 2.1% | 0.78% |
| Dec 2025 | 32.2% | 35.9% | 14.6% | 9.7% | 5.2% | 1.7% | 0.74% |
| Jan 2026 | 27.3% | 37.5% | 14.8% | 12.1% | 5.3% | 1.9% | 1.1% |
| Feb 2026 | 31.7% | 37.4% | 14.1% | 9.3% | 4.8% | 1.8% | 0.88% |
| Mar 2026 | 30.4% | 35.6% | 16.6% | 9% | 5.9% | 1.7% | 0.69% |
| Apr 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| May 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| Jun 2026 | 33% | 31.5% | 18% | 9.7% | 4.1% | 2.6% | 1.1% |
| Jul 2026 | 33% | 31.7% | 15.8% | 10.6% | 5.6% | 3% | 0.33% |
| Aug 2026 | 30.9% | 35.8% | 14.8% | 9.9% | 6.5% | 1.5% | 0.62% |
| Sep 2026 | 33.9% | 29.7% | 22.9% | 8.3% | 2.9% | 1.8% | 0.52% |
How has the Little Tikes and Tender Leaf Toys comparison changed over the last 12 months?
3 findings
- Little Tikes was ahead of Tender Leaf Toys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among dollhouse brands in New Zealand moved from 34.4% to 33.9%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dollhouse brands in New Zealand moved from 1.1% to 1.8%, and its estimated monthly branded searches moved from 40 to 70.
How did search popularity change for New Zealand dollhouse brands in September 2026?
2 changes
In September 2026, Little Tikes overtook Fisher-Price to become the leader among dollhouse brands in New Zealand, with 33.9% of the searches.
Estimated monthly branded searches for Tender Leaf Toys in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Little Tikes’ and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Tikes
1 branded search term
- little tikes
Tender Leaf Toys
1 branded search term
- tender leaf toys
Other head-to-heads among dollhouse brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.