Liquitex vs Winsor & Newton:Which is more popular?
In September 2026, Winsor & Newton had more branded searches than Liquitex among art supply brands in New Zealand. Winsor & Newton had about 270 branded searches, while Liquitex had 90. Winsor & Newton made up 2.7% of all art supply brand searches we track, and Liquitex accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about art supply brands, Liquitex and Winsor & Newton each appeared in four of the five answers. Winsor & Newton was mentioned before Liquitex in three out of four answers that named either.
Who do people search for more?
Winsor & Newton, about 3 searches for every 1 for Liquitex
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Winsor & Newton, named ahead of Liquitex in 3 of 4 answers
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Top art supply brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Liquitex and Winsor & Newton were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Winsor & Newton was listed before Liquitex in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mont Marte1st- Winsor & Newton2nd
Faber-Castell3rd
Posca4th
Derwent4th
Liquitex4th
Crayola7th
Copic8th
Pentel–
Prismacolor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Winsor & Newton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mont Marte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Derwent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Posca2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crayola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Copic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prismacolor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about art supply brands
5 answers
Asked ChatGPT
“Which art supply brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best art supply brands in New Zealand?”
Asked ChatGPT
“What's the best art supply brand in New Zealand for painting and drawing?”
Searched Google, AI Overview
“art supplies nz”
Searched Google, AI Overview
“drawing supplies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Liquitex or Winsor & Newton more popular in search?
This chart shows how often people search Google for Liquitex and Winsor & Newton by name. Each line represents a brand's share of searches for all ten art supply brands we track, month by month, from searches in New Zealand.
Share of searches by month for Winsor & Newton, Liquitex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Posca | Crayola | Faber-Castell | Pentel | Prismacolor | Copic | Derwent | Winsor & Newton | Liquitex | Mont Marte |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 21.7% | 13.4% | 9.1% | 7% | 8% | 4.4% | 3.4% | 1.1% | 0.87% |
| Nov 2025 | 37.1% | 24.1% | 13.1% | 6.6% | 5% | 7% | 3.1% | 2.7% | 0.9% | 0.5% |
| Dec 2025 | 36.8% | 25.3% | 14.3% | 4.6% | 5.7% | 6.5% | 2.6% | 2.5% | 1% | 0.65% |
| Jan 2026 | 29.6% | 20.7% | 17.1% | 8.1% | 7.4% | 6.9% | 3.8% | 3.9% | 1.7% | 0.83% |
| Feb 2026 | 35.9% | 18.7% | 14.6% | 7.6% | 7.3% | 6.8% | 4.3% | 2.7% | 1.4% | 0.65% |
| Mar 2026 | 35% | 22.8% | 11.8% | 8.3% | 6.2% | 8% | 3.5% | 2.8% | 0.93% | 0.72% |
| Apr 2026 | 31.7% | 29.1% | 12% | 6.7% | 4.5% | 8.7% | 2.9% | 2.6% | 0.85% | 0.85% |
| May 2026 | 31.5% | 29% | 11.8% | 7.8% | 5.9% | 7.4% | 2.5% | 2.4% | 0.97% | 0.79% |
| Jun 2026 | 32.6% | 26.7% | 11.3% | 8.6% | 6.3% | 7.3% | 2.7% | 2.5% | 1% | 1% |
| Jul 2026 | 32.8% | 25.5% | 10.8% | 8.9% | 7.3% | 6.6% | 3% | 2.6% | 1.3% | 1.3% |
| Aug 2026 | 31.4% | 24.8% | 13.3% | 9.2% | 5.8% | 6.4% | 3.4% | 3.2% | 1.3% | 1.1% |
| Sep 2026 | 32.6% | 25.5% | 14.8% | 7.4% | 6.7% | 5.7% | 3.1% | 2.7% | 0.89% | 0.7% |
How has the Liquitex and Winsor & Newton comparison changed over the last 12 months?
3 findings
- Winsor & Newton was ahead of Liquitex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Liquitex’s share of searches among art supply brands in New Zealand moved from 1.1% to 0.89%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, Winsor & Newton’s share of searches among art supply brands in New Zealand moved from 3.4% to 2.7%, and its estimated monthly branded searches held steady at 270.
How did search popularity change for New Zealand art supply brands in September 2026?
0 changes
Neither Liquitex nor Winsor & Newton moved beyond provider rounding among art supply brands in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Liquitex’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liquitex
1 branded search term
- liquitex
Winsor & Newton
4 branded search terms
- winsor & newton
- winsor newton
- winsor newton pencils
- winsornewton
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