Liberty Brewing vs Tuatara:Which is more popular by branded search in New Zealand?
In August 2026, Tuatara had more branded searches than Liberty Brewing among craft beer brands in New Zealand. Tuatara was estimated to have 870 branded searches compared to Liberty Brewing’s 240, and held a 3.6% Share of Search versus Liberty Brewing’s 0.99%.
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Which is more popular in search, Liberty Brewing or Tuatara?
Compare a curated set of New Zealand craft beer brands, including independent and group-owned breweries, using branded searches made in New Zealand. This is not the total beer market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tuatara, Liberty Brewing. The figures are in the table below the chart.
View monthly share of search table
| Month | Panhead | Emerson's | Garage Project | Parrotdog | Behemoth Brewing | Sawmill | Tuatara | Liberty Brewing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.6% | 16.9% | 22.6% | 21.5% | 5.4% | 8.4% | 4.5% | 1.1% |
| Nov 2025 | 17.8% | 18.6% | 20.6% | 23.9% | 5.6% | 7.8% | 4.5% | 1.2% |
| Dec 2025 | 20.2% | 16.1% | 21.9% | 21.1% | 5.3% | 10% | 4.3% | 1.1% |
| Jan 2026 | 17.8% | 22.1% | 16.4% | 15.8% | 11.7% | 10.8% | 4.4% | 0.94% |
| Feb 2026 | 20.4% | 27.1% | 20.1% | 12.8% | 5.4% | 8.8% | 4.4% | 0.95% |
| Mar 2026 | 20.3% | 27.3% | 20.2% | 13.3% | 5.2% | 8.9% | 3.6% | 1% |
| Apr 2026 | 18.9% | 25.9% | 19.5% | 15.1% | 5.1% | 10.3% | 3.7% | 1.4% |
| May 2026 | 17.9% | 25.3% | 18.7% | 17.9% | 6.6% | 8.4% | 4.1% | 1.1% |
| Jun 2026 | 16.7% | 31% | 19.1% | 14.6% | 7.4% | 6.9% | 3% | 1.4% |
| Jul 2026 | 19.3% | 26.3% | 19.4% | 15.7% | 7.7% | 7.3% | 3.2% | 1.1% |
| Aug 2026 | 23.7% | 22.2% | 20.1% | 16.1% | 6.9% | 6.3% | 3.6% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Liberty Brewing and Tuatara comparison changed over the last 12 months?
3 findings
- Tuatara was ahead of Liberty Brewing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Liberty Brewing’s estimated Share of Search among craft beer brands in New Zealand moved from 1.1% to 0.99%, and its estimated monthly branded searches moved from 290 to 240.
- Across the 11 months ending August 2026, Tuatara’s estimated Share of Search among craft beer brands in New Zealand moved from 4.5% to 3.6%, and its estimated monthly branded searches moved from 1.2K to 870.
How did search popularity change for New Zealand craft beer brands in August 2026?
2 changes
Estimated monthly branded searches for Tuatara in New Zealand fell 26.3% over 11 measured months, from 1.2K to 870 in August 2026.
Estimated monthly branded searches for Liberty Brewing in New Zealand fell 17.2% over 11 measured months, from 290 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Liberty Brewing’s and Tuatara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liberty Brewing
4 branded search terms
- liberty beer nz
- liberty brewery
- liberty brewing
- liberty brewing company
Tuatara
3 branded search terms
- tuatara beer
- tuatara brewery
- tuatara brewing
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