Brandwave

Libbey vs Waterford:Which is more popular?

In September 2026, Waterford had more branded searches than Libbey among glassware brands in New Zealand. Waterford had about 1,040 branded searches, while Libbey had 10. Waterford made up 57.8% of all glassware brand searches we track, and Libbey accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about glassware brands, neither Libbey nor Waterford appeared in any of the five answers.

Among glassware brands in New Zealand in September 2026

Who do people search for more?

Waterford, about 104 searches for every 1 for Libbey

Waterford 1K searchesLibbey 10 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Libbey in 0 of 5Waterford in 0 of 5

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Top glassware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Libbey nor Waterford showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schott Zwiesel1st
  2. Duralex2nd
  3. Riedel3rd
  4. Luigi Bormioli4th
  5. Bormioli Rocco5th
  6. Waterford–
  7. Libbey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schott Zwiesel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duralex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luigi Bormioli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bormioli Rocco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libbey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about glassware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Libbey or Waterford more popular in search?

This chart shows how often people search Google for Libbey and Waterford by name. Each line represents a brand's share of searches for all seven glassware brands we track, month by month, from searches in New Zealand.

Libbey and Waterford among glassware brands in New Zealand, by month

Share of searches by month for Waterford, Libbey. The figures are in the table below the chart.

View monthly share of searches table
MonthWaterfordRiedelSchott ZwieselBormioli RoccoDuralexLuigi BormioliLibbey
Oct 202550.3%20.7%6.5%8.3%6.5%6.5%1.2%
Nov 202540.6%26.8%7.6%4.9%14.3%4.9%0.89%
Dec 202545.2%26.7%9.7%5.1%6.5%6.5%0.46%
Jan 202652.3%19.1%8.5%5.5%8.5%5.5%0.5%
Feb 202655.7%21.6%8%5.1%5.1%4%0.57%
Mar 202657%20.3%6.4%5.2%5.2%5.2%0.58%
Apr 202659.4%17%6.7%6.7%5.5%4.2%0.61%
May 202653.1%21.9%8.8%5.6%5.6%4.4%0.63%
Jun 202658%18.3%8.3%4.1%5.3%5.3%0.59%
Jul 202661.5%14.8%8.3%5.3%5.3%4.1%0.59%
Aug 202662.6%18.7%6.9%3.4%3.4%4.4%0.49%
Sep 202657.8%21.1%7.8%5%5%2.8%0.56%

How has the Libbey and Waterford comparison changed over the last 12 months?

3 findings
  • Waterford was ahead of Libbey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Libbey’s share of searches among glassware brands in New Zealand moved from 1.2% to 0.56%, and its estimated monthly branded searches moved from 20 to 10.
  • Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands in New Zealand moved from 50.3% to 57.8%, and its estimated monthly branded searches moved from 850 to 1K.

How did search popularity change for New Zealand glassware brands in September 2026?

2 changes
  1. In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%.

  2. Estimated monthly branded searches for Libbey in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Libbey’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Libbey

1 branded search term

  • libbey

Waterford

2 branded search terms

  • waterford
  • waterford crystal

How the Brand Demand Index is measured

Other head-to-heads among glassware brands

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