L'affare vs Nespresso:Which is more popular by branded search in New Zealand?
In August 2026, Nespresso had more branded searches than L'affare among supermarket coffee brands in New Zealand. Nespresso was estimated to have 32.2K branded searches compared to L'affare’s 14.9K, and held a 48.8% Share of Search versus L'affare’s 22.5%.
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Which is more popular in search, L'affare or Nespresso?
Compare the instant, ground and pod coffee brands New Zealanders buy at the supermarket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nespresso, L'affare. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | L'affare | Moccona | Nescafé | Robert Harris | Vittoria |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.2% | 9.5% | 10.3% | 3.5% | 1% |
| Nov 2025 | 66.5% | 10.2% | 9.1% | 10% | 3.2% | 0.85% |
| Dec 2025 | 69.7% | 9.2% | 7.7% | 8.6% | 3.8% | 0.95% |
| Jan 2026 | 63.6% | 12.3% | 9.3% | 9.7% | 4.1% | 1% |
| Feb 2026 | 61.8% | 13.3% | 10.3% | 9.8% | 3.9% | 0.92% |
| Mar 2026 | 59.2% | 12.7% | 12% | 10.6% | 4.1% | 1.4% |
| Apr 2026 | 60.5% | 12.5% | 11.3% | 10% | 4.2% | 1.6% |
| May 2026 | 59.8% | 10.9% | 13.5% | 10.5% | 3.8% | 1.6% |
| Jun 2026 | 58.7% | 9.8% | 14.2% | 11.8% | 3.9% | 1.5% |
| Jul 2026 | 56.7% | 9.7% | 15.9% | 12.1% | 3.8% | 1.8% |
| Aug 2026 | 48.8% | 22.5% | 13% | 10.6% | 3.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the L'affare and Nespresso comparison changed over the last 12 months?
3 findings
- Nespresso was ahead of L'affare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 12.2% to 22.5%, and its estimated monthly branded searches moved from 6.6K to 14.9K.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 63.5% to 48.8%, and its estimated monthly branded searches moved from 34.4K to 32.2K.
How did search popularity change for New Zealand supermarket coffee brands in August 2026?
2 changes
In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%.
How each brand is measured
Brandwave collects information about searches that people make online using L'affare’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'affare
10 branded search terms
- caffe laffare
- l affare beans
- l affare coffee
- l affare primo
- l'affare
- laffare
- laffare beans
- laffare coffee
- laffare coffee beans
- laffare near me
Nespresso
24 branded search terms
- coffee capsules for nespresso
- creatista plus nespresso
- descaler for nespresso machine
- nespresso
- nespresso beans
- nespresso capsules
- nespresso capsules machine
- nespresso capsules originalline
- nespresso coffee
- nespresso coffee machine
- nespresso coffee pods
- nespresso com
- nespresso creatista
- nespresso descaler
- nespresso espresso machine
- nespresso lattissima
- nespresso machine
- nespresso near me
- nespresso nz
- nespresso online
- nespresso pods
- nespresso vertuo
- nespresso vertuo coffee machine
- nespresso vertuo machine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.