L'affare vs Moccona:Which is more popular by branded search in New Zealand?
In August 2026, L'affare had more branded searches than Moccona among supermarket coffee brands in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Moccona’s 8.6K, and held a 22.5% Share of Search versus Moccona’s 13%.
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Which is more popular in search, L'affare or Moccona?
Compare the instant, ground and pod coffee brands New Zealanders buy at the supermarket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'affare, Moccona. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | L'affare | Moccona | Nescafé | Robert Harris | Vittoria |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.2% | 9.5% | 10.3% | 3.5% | 1% |
| Nov 2025 | 66.5% | 10.2% | 9.1% | 10% | 3.2% | 0.85% |
| Dec 2025 | 69.7% | 9.2% | 7.7% | 8.6% | 3.8% | 0.95% |
| Jan 2026 | 63.6% | 12.3% | 9.3% | 9.7% | 4.1% | 1% |
| Feb 2026 | 61.8% | 13.3% | 10.3% | 9.8% | 3.9% | 0.92% |
| Mar 2026 | 59.2% | 12.7% | 12% | 10.6% | 4.1% | 1.4% |
| Apr 2026 | 60.5% | 12.5% | 11.3% | 10% | 4.2% | 1.6% |
| May 2026 | 59.8% | 10.9% | 13.5% | 10.5% | 3.8% | 1.6% |
| Jun 2026 | 58.7% | 9.8% | 14.2% | 11.8% | 3.9% | 1.5% |
| Jul 2026 | 56.7% | 9.7% | 15.9% | 12.1% | 3.8% | 1.8% |
| Aug 2026 | 48.8% | 22.5% | 13% | 10.6% | 3.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the L'affare and Moccona comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Moccona took it in May 2026, L'affare took it in August 2026.
- Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 12.2% to 22.5%, and its estimated monthly branded searches moved from 6.6K to 14.9K.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 9.5% to 13%, and its estimated monthly branded searches moved from 5.1K to 8.6K.
How did search popularity change for New Zealand supermarket coffee brands in August 2026?
2 changes
In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.
How each brand is measured
Brandwave collects information about searches that people make online using L'affare’s and Moccona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'affare
10 branded search terms
- caffe laffare
- l affare beans
- l affare coffee
- l affare primo
- l'affare
- laffare
- laffare beans
- laffare coffee
- laffare coffee beans
- laffare near me
Moccona
25 branded search terms
- moccona
- moccona 1kg
- moccona 400g
- moccona beans
- moccona capsules
- moccona classic
- moccona co nz
- moccona coffee
- moccona coffee 1kg
- moccona coffee 400g
- moccona coffee hazelnut
- moccona coffee online
- moccona coffee pak n save
- moccona coffee pods
- moccona coffee warehouse
- moccona coffee woolies
- moccona decaf
- moccona decaf coffee
- moccona espresso
- moccona indulgence coffee
- moccona latte
- moccona near me
- moccona nz
- moccona woolies
- pak n save moccona coffee
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