Brandwave

Korn Ferry vs Sheffield:Which is more popular?

In September 2026, Korn Ferry had more branded searches than Sheffield among executive search firms in New Zealand. Korn Ferry had about 480 branded searches, while Sheffield had 400. Korn Ferry made up 8.5% of all executive search firm searches we track, and Sheffield accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about executive search firms, Korn Ferry and Sheffield each appeared in two of the three answers. Korn Ferry and Sheffield were each mentioned first in one of the two answers that named either.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Korn Ferry, about 20% more searches than Sheffield

Korn Ferry 480 searchesSheffield 400 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Korn Ferry in 2 of 3Sheffield in 2 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Korn Ferry first in 1Sheffield first in 1

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Korn Ferry and Sheffield were each mentioned in two out of three: in two of the three ChatGPT answers. Korn Ferry and Sheffield were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Korn Ferry or Sheffield more popular in search?

This chart shows how often people search Google for Korn Ferry and Sheffield by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Korn Ferry and Sheffield among executive search firms in New Zealand, by month

Share of searches by month for Korn Ferry, Sheffield. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Korn Ferry and Sheffield comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in September 2026?

2 changes

  1. In September 2026, Korn Ferry rose from 7th to 6th among executive search firms in New Zealand.

  2. In September 2026, Sheffield rose from 8th to 7th among executive search firms in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Korn Ferry’s and Sheffield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Korn Ferry

1 branded search term

  • korn ferry

Sheffield

2 branded search terms

  • sheffield executive search
  • sheffield recruitment

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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