Kings Seeds vs Mr Fothergill's:Which is more popular in New Zealand?
In October 2026, Kings Seeds had more branded searches than Mr Fothergill's among seed brands in New Zealand. Kings Seeds had about 9,900 branded searches, while Mr Fothergill's had 370. Kings Seeds made up 65.5% of all seed brand searches we track, and Mr Fothergill's accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about seed brands, Kings Seeds appeared in all five answers and Mr Fothergill's in two. Kings Seeds was mentioned before Mr Fothergill's in every answer.
Who do people search for more?
Kings Seeds, about 27 searches for every 1 for Mr Fothergill's
Who does AI mention more?
Kings Seeds, mentioned in every answer we collected
Who does AI recommend more?
Kings Seeds, named ahead of Mr Fothergill's in every answer
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Top seed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kings Seeds appeared in all five answers. Mr Fothergill's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kings Seeds was listed before Mr Fothergill's in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kings Seeds1st
Egmont Seeds2nd
Koanga3rd
Mr Fothergill's4th
Setha’s Seeds5th
Yates Seeds6th
McGregor's7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kings Seeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Egmont Seeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Koanga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mr Fothergill's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yates Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Setha’s Seeds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- McGregor's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seed brands
5 answers
Asked ChatGPT
“Which seed brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best seed brands in New Zealand?”
Asked ChatGPT
“What's the best seed brand in New Zealand for vegetable gardens?”
Searched Google, AI Overview
“vegetable seeds nz”
Searched Google, AI Overview
“flower seeds nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kings Seeds or Mr Fothergill's more popular in search?
This chart shows how often people search Google for Kings Seeds and Mr Fothergill's by name. Each line represents a brand's share of searches for all seven seed brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kings Seeds, Mr Fothergill's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kings Seeds | Egmont Seeds | Koanga | McGregor's | Mr Fothergill's | Yates Seeds | Setha’s Seeds |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 60.1% | 21.9% | 5.9% | 7.6% | 2.5% | 1.3% | 0.82% |
| Dec 2025 | 61.1% | 18.1% | 6.6% | 8.9% | 3.5% | 1% | 0.79% |
| Jan 2026 | 60.9% | 22.1% | 6% | 7.3% | 2.2% | 0.83% | 0.65% |
| Feb 2026 | 59.6% | 21% | 6.6% | 8.5% | 2.3% | 1.2% | 0.77% |
| Mar 2026 | 63.7% | 18.9% | 6.3% | 7.3% | 1.6% | 1.1% | 1.1% |
| Apr 2026 | 59.1% | 21.5% | 7.2% | 7.3% | 2.1% | 0.98% | 1.9% |
| May 2026 | 44.6% | 24.3% | 8.6% | 17.1% | 3.2% | 0.91% | 1.1% |
| Jun 2026 | 50.7% | 22.5% | 6.5% | 15.4% | 3% | 0.85% | 1% |
| Jul 2026 | 39.7% | 21.6% | 3.5% | 32.6% | 1.5% | 0.54% | 0.54% |
| Aug 2026 | 65.9% | 24% | 3.5% | 3.6% | 1.6% | 0.76% | 0.62% |
| Sep 2026 | 66.9% | 19.9% | 4.3% | 4.6% | 2.4% | 1.2% | 0.77% |
| Oct 2026 | 65.5% | 19.2% | 5.8% | 5.2% | 2.4% | 1.1% | 0.73% |
How has branded search for Kings Seeds and Mr Fothergill's changed in New Zealand over the last 12 months?
3 findings
- Kings Seeds was ahead of Mr Fothergill's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kings Seeds’ share of searches among seed brands in New Zealand moved from 60.1% to 65.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 12 months ending October 2026, Mr Fothergill's’ share of searches among seed brands in New Zealand moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 270 to 370.
How did search popularity change for New Zealand seed brands in October 2026?
2 changes
In October 2026, Kings Seeds lost share of searches among seed brands in New Zealand, from 66.9% to 65.5%.
Mr Fothergill's’ share of searches among seed brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.4% in October 2026.
How are Kings Seeds’ and Mr Fothergill's’ branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Kings Seeds’ and Mr Fothergill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kings Seeds
2 branded search terms
- kings seeds
- kingsseeds
Mr Fothergill's
9 branded search terms
- fothergills seeds
- mister fothergills
- mr fothergill's seeds limited
- mr fothergills
- mr fothergills bonsai
- mr fothergills flower seeds
- mr fothergills seeds
- mr fothergills seeds ltd
- mr fothergills sprouter
Other head-to-heads among seed brands
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