How popular isMr Fothergill's?
In October 2026, people searched for Mr Fothergill's by name about 370 times in New Zealand, a 37% increase from the previous year. These searches made up 2.4% of all New Zealand seed brand searches, placing Mr Fothergill's fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about seed brands, Mr Fothergill's appeared in two of the five answers and was the fourth most recommended of the seven.
Mr Fothergill's is the fifth most searched of 7 competitors and the fourth most recommended in the AI answers we collected.
Kings SeedsShare of searches 65.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Egmont SeedsShare of searches 19.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
KoangaShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
McGregor'sShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Mr Fothergill'sShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top seed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mr Fothergill's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mr Fothergill's is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kings Seeds1st
- Egmont Seeds2nd
- Koanga3rd
- Mr Fothergill's4th
Setha’s Seeds5th
Yates Seeds6th- McGregor's7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kings Seeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Egmont Seeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Koanga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mr Fothergill's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yates Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Setha’s Seeds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- McGregor's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seed brands
5 answers
Asked ChatGPT
“Which seed brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best seed brands in New Zealand?”
Asked ChatGPT
“What's the best seed brand in New Zealand for vegetable gardens?”
Searched Google, AI Overview
“vegetable seeds nz”
Searched Google, AI Overview
“flower seeds nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Mr Fothergill's compared with other New Zealand seed brands?
Share of searches by month for Kings Seeds, Egmont Seeds, Koanga, McGregor's, Mr Fothergill's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kings Seeds | Egmont Seeds | Koanga | McGregor's | Mr Fothergill's | Yates Seeds | Setha’s Seeds |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 60.1% | 21.9% | 5.9% | 7.6% | 2.5% | 1.3% | 0.82% |
| Dec 2025 | 61.1% | 18.1% | 6.6% | 8.9% | 3.5% | 1% | 0.79% |
| Jan 2026 | 60.9% | 22.1% | 6% | 7.3% | 2.2% | 0.83% | 0.65% |
| Feb 2026 | 59.6% | 21% | 6.6% | 8.5% | 2.3% | 1.2% | 0.77% |
| Mar 2026 | 63.7% | 18.9% | 6.3% | 7.3% | 1.6% | 1.1% | 1.1% |
| Apr 2026 | 59.1% | 21.5% | 7.2% | 7.3% | 2.1% | 0.98% | 1.9% |
| May 2026 | 44.6% | 24.3% | 8.6% | 17.1% | 3.2% | 0.91% | 1.1% |
| Jun 2026 | 50.7% | 22.5% | 6.5% | 15.4% | 3% | 0.85% | 1% |
| Jul 2026 | 39.7% | 21.6% | 3.5% | 32.6% | 1.5% | 0.54% | 0.54% |
| Aug 2026 | 65.9% | 24% | 3.5% | 3.6% | 1.6% | 0.76% | 0.62% |
| Sep 2026 | 66.9% | 19.9% | 4.3% | 4.6% | 2.4% | 1.2% | 0.77% |
| Oct 2026 | 65.5% | 19.2% | 5.8% | 5.2% | 2.4% | 1.1% | 0.73% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.5% | 9.9K | -18.2% | -1.4 points | |
| 2, held 2nd | 19.2% | 2.9K | -19.4% | -0.7 points | |
| 3, moved from 4th to 3rd | 5.8% | 870 | +11.5% | +1.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.2% | 790 | -4.8% | +0.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.4% | 370 | -14% | +0.1 points | |
| 6, held 6th | 1.1% | 170 | -19% | 0 points | |
| 7, held 7th | 0.73% | 110 | -21.4% | 0 points |
65.5%
Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
19.2%
Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.7 points.
3.
Koanga5.8%
Moved from 4th to 3rd. 870 estimated branded searches, +11.5% vs prior month. Share +1.4 points.
5.2%
Moved from 3rd to 4th. 790 estimated branded searches, -4.8% vs prior month. Share +0.6 points.
2.4%
Held 5th. 370 estimated branded searches, -14% vs prior month. Share +0.1 points.
1.1%
Held 6th. 170 estimated branded searches, -19% vs prior month. Share 0 points.
0.73%
Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.
Compare popularity between Mr Fothergill's and its closest rivals
Every comparison with Mr Fothergill's
6 comparisons
How has branded search demand for Mr Fothergill's changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Mr Fothergill's in New Zealand rose from 270 to 370.
- Across the 12 months ending October 2026, Mr Fothergill's’ share of searches among seed brands in New Zealand peaked at 3.5% in December 2025 and was lowest at 1.5% in July 2026.
How did search popularity change for New Zealand seed brands in October 2026?
6 changes
In October 2026, Koanga overtook McGregor's to rank 3rd among seed brands in New Zealand, with 5.8% of the searches.
In October 2026, McGregor's gained share of searches among seed brands in New Zealand, from 4.6% to 5.2%.
In October 2026, Kings Seeds lost share of searches among seed brands in New Zealand, from 66.9% to 65.5%.
In October 2026, Egmont Seeds lost share of searches among seed brands in New Zealand, from 19.9% to 19.2%.
Mr Fothergill's’ share of searches among seed brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.4% in October 2026.
Estimated monthly branded searches for Setha’s Seeds in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in October 2026.
How are Mr Fothergill's’ branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Mr Fothergill's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fothergills seeds
- mister fothergills
- mr fothergill's seeds limited
- mr fothergills
- mr fothergills bonsai
- mr fothergills flower seeds
- mr fothergills seeds
- mr fothergills seeds ltd
- mr fothergills sprouter
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Is Mr Fothergill's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.