Brandwave

Egmont Seeds vs Kings Seeds:Which is more popular in New Zealand?

In October 2026, Kings Seeds had more branded searches than Egmont Seeds among seed brands in New Zealand. Kings Seeds had about 9,900 branded searches, while Egmont Seeds had 2,900. Kings Seeds made up 65.5% of all seed brand searches we track, and Egmont Seeds accounted for 19.2%. When we asked ChatGPT and Google AI Overviews about seed brands, both Egmont Seeds and Kings Seeds appeared in all five answers. Kings Seeds was mentioned before Egmont Seeds in every answer.

Among seed brands in New Zealand in October 2026

Who do people search for more?

Kings Seeds, about 3 searches for every 1 for Egmont Seeds

Kings Seeds 9.9K searchesEgmont Seeds 2.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Egmont Seeds in 5 of 5Kings Seeds in 5 of 5

Who does AI recommend more?

Kings Seeds, named ahead of Egmont Seeds in every answer

Kings Seeds first in 5Egmont Seeds never first

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Top seed brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Egmont Seeds and Kings Seeds showed up in all five answers. Kings Seeds was listed before Egmont Seeds in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kings Seeds1st
  2. Egmont Seeds2nd
  3. Koanga3rd
  4. Mr Fothergill's4th
  5. Setha’s Seeds5th
  6. Yates Seeds6th
  7. McGregor's7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kings Seeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Egmont Seeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Koanga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mr Fothergill's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yates Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Setha’s Seeds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McGregor's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about seed brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Egmont Seeds or Kings Seeds more popular in search?

This chart shows how often people search Google for Egmont Seeds and Kings Seeds by name. Each line represents a brand's share of searches for all seven seed brands we track, month by month, from searches in New Zealand.

Egmont Seeds and Kings Seeds among seed brands in New Zealand, by month

Share of searches by month for Kings Seeds, Egmont Seeds. The figures are in the table below the chart.

View monthly share of searches table
MonthKings SeedsEgmont SeedsKoangaMcGregor'sMr Fothergill'sYates SeedsSetha’s Seeds
Nov 202560.1%21.9%5.9%7.6%2.5%1.3%0.82%
Dec 202561.1%18.1%6.6%8.9%3.5%1%0.79%
Jan 202660.9%22.1%6%7.3%2.2%0.83%0.65%
Feb 202659.6%21%6.6%8.5%2.3%1.2%0.77%
Mar 202663.7%18.9%6.3%7.3%1.6%1.1%1.1%
Apr 202659.1%21.5%7.2%7.3%2.1%0.98%1.9%
May 202644.6%24.3%8.6%17.1%3.2%0.91%1.1%
Jun 202650.7%22.5%6.5%15.4%3%0.85%1%
Jul 202639.7%21.6%3.5%32.6%1.5%0.54%0.54%
Aug 202665.9%24%3.5%3.6%1.6%0.76%0.62%
Sep 202666.9%19.9%4.3%4.6%2.4%1.2%0.77%
Oct 202665.5%19.2%5.8%5.2%2.4%1.1%0.73%

How has branded search for Egmont Seeds and Kings Seeds changed in New Zealand over the last 12 months?

3 findings
  • Kings Seeds was ahead of Egmont Seeds in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Egmont Seeds’ share of searches among seed brands in New Zealand moved from 21.9% to 19.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
  • Across the 12 months ending October 2026, Kings Seeds’ share of searches among seed brands in New Zealand moved from 60.1% to 65.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K.

How did search popularity change for New Zealand seed brands in October 2026?

2 changes

  1. In October 2026, Kings Seeds lost share of searches among seed brands in New Zealand, from 66.9% to 65.5%.

  2. In October 2026, Egmont Seeds lost share of searches among seed brands in New Zealand, from 19.9% to 19.2%.

How are Egmont Seeds’ and Kings Seeds’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Egmont Seeds’ and Kings Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Egmont Seeds

2 branded search terms

  • egmont seeds
  • egmontseeds

Kings Seeds

2 branded search terms

  • kings seeds
  • kingsseeds

How the Brand Demand Index is measured

Other head-to-heads among seed brands

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