Egmont Seeds vs Koanga:Which is more popular in New Zealand?
In October 2026, Egmont Seeds had more branded searches than Koanga among seed brands in New Zealand. Egmont Seeds had about 2,900 branded searches, while Koanga had 870. Egmont Seeds made up 19.2% of all seed brand searches we track, and Koanga accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about seed brands, Egmont Seeds appeared in all five answers and Koanga in four. Egmont Seeds was mentioned before Koanga in every answer.
Who do people search for more?
Egmont Seeds, about 3 searches for every 1 for Koanga
Who does AI mention more?
Egmont Seeds, mentioned in every answer we collected
Who does AI recommend more?
Egmont Seeds, named ahead of Koanga in every answer
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Top seed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Egmont Seeds appeared in all five answers. Koanga was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Egmont Seeds was listed before Koanga in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kings Seeds1st- Egmont Seeds2nd
Koanga3rd
Mr Fothergill's4th
Setha’s Seeds5th
Yates Seeds6th
McGregor's7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kings Seeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Egmont Seeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Koanga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mr Fothergill's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yates Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Setha’s Seeds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- McGregor's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seed brands
5 answers
Asked ChatGPT
“Which seed brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best seed brands in New Zealand?”
Asked ChatGPT
“What's the best seed brand in New Zealand for vegetable gardens?”
Searched Google, AI Overview
“vegetable seeds nz”
Searched Google, AI Overview
“flower seeds nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Egmont Seeds or Koanga more popular in search?
This chart shows how often people search Google for Egmont Seeds and Koanga by name. Each line represents a brand's share of searches for all seven seed brands we track, month by month, from searches in New Zealand.
Share of searches by month for Egmont Seeds, Koanga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kings Seeds | Egmont Seeds | Koanga | McGregor's | Mr Fothergill's | Yates Seeds | Setha’s Seeds |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 60.1% | 21.9% | 5.9% | 7.6% | 2.5% | 1.3% | 0.82% |
| Dec 2025 | 61.1% | 18.1% | 6.6% | 8.9% | 3.5% | 1% | 0.79% |
| Jan 2026 | 60.9% | 22.1% | 6% | 7.3% | 2.2% | 0.83% | 0.65% |
| Feb 2026 | 59.6% | 21% | 6.6% | 8.5% | 2.3% | 1.2% | 0.77% |
| Mar 2026 | 63.7% | 18.9% | 6.3% | 7.3% | 1.6% | 1.1% | 1.1% |
| Apr 2026 | 59.1% | 21.5% | 7.2% | 7.3% | 2.1% | 0.98% | 1.9% |
| May 2026 | 44.6% | 24.3% | 8.6% | 17.1% | 3.2% | 0.91% | 1.1% |
| Jun 2026 | 50.7% | 22.5% | 6.5% | 15.4% | 3% | 0.85% | 1% |
| Jul 2026 | 39.7% | 21.6% | 3.5% | 32.6% | 1.5% | 0.54% | 0.54% |
| Aug 2026 | 65.9% | 24% | 3.5% | 3.6% | 1.6% | 0.76% | 0.62% |
| Sep 2026 | 66.9% | 19.9% | 4.3% | 4.6% | 2.4% | 1.2% | 0.77% |
| Oct 2026 | 65.5% | 19.2% | 5.8% | 5.2% | 2.4% | 1.1% | 0.73% |
How has branded search for Egmont Seeds and Koanga changed in New Zealand over the last 12 months?
3 findings
- Egmont Seeds was ahead of Koanga in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Egmont Seeds’ share of searches among seed brands in New Zealand moved from 21.9% to 19.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending October 2026, Koanga’s share of searches among seed brands in New Zealand moved from 5.9% to 5.8%, and its estimated monthly branded searches moved from 650 to 870.
How did search popularity change for New Zealand seed brands in October 2026?
2 changes
In October 2026, Koanga overtook McGregor's to rank 3rd among seed brands in New Zealand, with 5.8% of the searches.
In October 2026, Egmont Seeds lost share of searches among seed brands in New Zealand, from 19.9% to 19.2%.
How are Egmont Seeds’ and Koanga’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Egmont Seeds’ and Koanga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Egmont Seeds
2 branded search terms
- egmont seeds
- egmontseeds
Koanga
2 branded search terms
- koanga institute
- koanga seeds
Other head-to-heads among seed brands
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